Marketing Analyst

The Marketing Analyst role at our IT company involves analyzing market trends, identifying business opportunities, and developing strategies to optimize marketing efforts. You will be responsible for conducting market research, analyzing data, and supporting marketing initiatives to drive growth. Your key responsibilities will include conducting thorough market research to identify industry trends, market demands, and competitive landscape. You will analyze data on consumers, competitors, and market conditions to inform marketing strategies. In addition, you will prepare detailed reports on findings and insights for the marketing team and senior management. As a Marketing Analyst, you will collect, analyze, and interpret data from various sources such as web analytics, sales data, and market research. You will develop and maintain dashboards and reports to track key performance indicators (KPIs) and use statistical tools and techniques to identify patterns and trends. You will play a crucial role in the development of marketing strategies and campaigns based on data-driven insights. By identifying opportunities for growth and improvement in marketing tactics, you will work closely with the marketing team to develop and implement marketing plans and strategies. Monitoring and evaluating the effectiveness of marketing campaigns and initiatives will be part of your responsibilities. You will provide regular performance reports and make recommendations for optimization, as well as track and analyze the ROI of marketing efforts. In order to better understand target audiences, you will conduct customer segmentation and profiling. Developing customer personas and journey maps to guide marketing strategies, as well as collecting and analyzing customer feedback to improve marketing and product strategies will be key aspects of your role. Collaboration with cross-functional teams, including sales, product development, and customer service, is essential. Providing data-driven insights to support decision-making across departments and collaborating with external agencies and vendors as needed are also part of the job requirements. Utilizing marketing analytics tools and software such as Google Analytics, CRM systems, and marketing automation tools is crucial. Staying updated on the latest marketing technologies and trends to enhance analysis and reporting will be expected. This is a full-time position with benefits including health insurance and provident fund. The work schedule is during the day shift and performance bonuses are offered on a quarterly and yearly basis. The ideal candidate will have a Bachelor's degree, with 1 year of experience as a Marketing Analyst preferred. Proficiency in English, Hindi, and Marathi languages is preferred. The work location is in person at Jalgaon, Maharashtra.,