Marketing Analyst

• Conducting research on consumer and market trends, target demographics, and competing brands.
• Researching organizations and individuals to find new business opportunities.
• Generate Leads through Email and Social Media campaigning, contacting potential clients to establish rapport and arrange meetings.
• Content creation for social media, email campaigns and websites.
• Attend industry events and conferences to build relationships and promote the company
• Collaborates with marketing managers to provide guidance and insight on SEO and optimal user experience.
• Recommends content revisions to improve SEO and increases website visibility; changes may include incorporating new keywords and improving link strategies.
• Brand Development and Communications.
• including paid search display advertising campaigns.
• design, implementation, tracking, reporting, analysis, and optimization..
• Vendor management and Knowledge on Supplier Diversity portals
• Exploring partner Network channels

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.
• Ability to work with digital content management systems.
• Proficient with Microsoft Office Suite or related software.