Market Research & Product Development

Position:

Product Domain:

Role Purpose

in-depth market research

Key Responsibilities

1. Market Research & Customer Insights

• Conduct

  market, customer, and competitor research

  across domestic and export markets.
• Identify

  emerging trends, unmet needs, regulatory changes, and price–performance gaps

  .
• Collect insights from

  buyers, distributors, sales teams, exhibitions, tenders, and trade data

  .
• Prepare detailed market intelligence reports and opportunity analyses.
  

2. New Product Concept Development (Market-Driven)

• Translate market findings into

  new product concepts and feature requirements

  .
• Recommend

  new PPE, uniforms, footwear, leather, and textile products

  aligned with customer demand.
• Define

  product positioning, target segments, USPs, and expected price points

  .
• Support R&D and production teams with market-led inputs for development.
  

3. Value Addition to Existing Products

• Identify opportunities to

  upgrade and enhance current products

  for improved performance, compliance, comfort, durability, or aesthetics.
• Propose

  add-ons and variants

  to support upselling, cross-selling, and premiumization.
• Work with sales teams to convert improvements into

  strong sales propositions

  .

4. Product-Specific Market Focus

• PPE:

  safety standards, comfort improvements, climate-specific features, compliance trends

• Uniforms:

  fabric performance, durability, design preferences, sector-specific needs

• Footwear:

  sole technologies (PU/EVA/Rubber), safety features, comfort & climate suitability

• Leather:

  finish preferences, durability, sustainability, application-based requirements

• Textiles:

  technical textiles, coatings, blends, functional finishes

5. Sales Enablement & Product Positioning

• Develop

  product value propositions, feature-benefit matrices, and comparative analyses

  .
• Support sales teams with

  technical-commercial inputs, presentations, and training

  .
• Assist in developing

  product catalogs, data sheets, and pitch material

  .

6. Product Validation & Feedback Loop

• Coordinate customer trials, sampling, and feedback collection.
  
• Analyze feedback and recommend refinements before full-scale launch.
  
• Track post-launch performance and suggest continuous improvements.
  

7. Cross-Functional Coordination

• Act as a liaison between

  marketing, sales, R&D, production, QA, and procurement

  .
• Ensure market requirements are clearly communicated and realistically implemented.
  
• Support cost–value analysis to maintain commercial viability.
  

8. Reporting & Strategic Inputs

• Prepare regular MIS on

  market trends, product opportunities, development status, and sales impact

  .
• Provide strategic recommendations for

  product portfolio expansion and rationalization

  .

Candidate Profile

Education

• Graduate / Postgraduate in

  Marketing, International Business, Textile / Footwear / Leather Technology, or related field

Experience

• 5–12 years of experience in

  market research, product management, NPD support, or technical marketing

• Exposure to

  PPE / uniforms / footwear / leather / textiles industry

  preferred
• Experience working closely with sales and R&D teams is essential
  

Key Skills & Competencies

• Strong market research & analytical skills
  
• Ability to translate market data into product ideas
  
• Product positioning & commercial thinking
  
• Excellent communication & presentation skills
  
• Cross-functional coordination ability
  

Key Performance Indicators (KPIs)

• New product concepts generated from market research
  
• Revenue contribution from upgraded / new products
  
• Adoption rate of value-added products
  
• Sales team satisfaction & usage of product insights
  
• Time-to-market improvement
  
• Market share / competitiveness improvement