Market Research Analyst

We are seeking a methodical Market Research Analyst to conduct surveys on customer preferences and statistical data to assist customers in making informed decisions about product designs, pricing, and promotions. As a successful market researcher, you will independently analyze qualitative data, trends, strategies, and competition to enhance competitiveness. Your responsibilities will include gathering data on consumers, competitors, and the market, consolidating information into actionable items, reports, and presentations. You will need to align with business objectives to create surveys that uncover potential customer preferences and analyze statistical data using both modern and traditional methods. Conducting a valid and reliable SWOT analysis and interpreting data to formulate reports and recommendations will be essential aspects of the role. Utilizing online market research tools and documenting findings in databases will be part of your duties. Moreover, you will be expected to offer competitive analysis on various companies" market offerings, identify market trends, pricing/business models, sales, and operational methods. Evaluating program methodology and data accuracy, staying updated on market trends, competitors" research, and implementing best practices will be crucial. Key Skills: - Demonstrated experience in Market Research Analysis - Proficiency in interpreting large data sets and multitasking - Strong communication and presentation abilities - Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office - Familiarity with search engines, web analytics, and business research tools - Understanding of CRM programs - Knowledge of data collection methods such as polls, focus groups, and surveys - Working understanding of data warehousing, modeling, and mining - Strong analytical and critical thinking skills - Bachelor's degree in Statistics, Marketing, or a related field If you possess the above qualifications and are passionate about market research, we encourage you to apply for this position in Bengaluru.,