Market Development Officer

Main Responsibilities:

• Market Development Officer is responsible for delivering business objectives through CG contractors (share gain at existing contractors and acquiring new contractors)
• S/He will be responsible for all for capability development of Contractor Relationship Officers (CRO) for handling CG contractors, Demand Generation & sell out activities through CG contractors

Key / Principal Objectives: (Business Development)

• Responsible for demand Generation activities / Sell Out support to depot team through CG contractors
• Responsible for capability development of Contractor Relationship Officers (CRO) for handling contractors, Demand Generation & sell out activities through CG contractors
• Ensure regular engagement with CG contractors, enrolment of new contractors, revival of inactive contractors etc. Engagement 50% of registered contractors buy month on month from ANI
• Deliver Value per contractor target as per defined norm
• Ensure timely communication about new products offerings and intervention to CG contractors
• Ensure site leads qualifying as Professional sites are intimated to the respective Professional Sales Officer where such roles exist

Key Accountabilities:

Capability Development

• Build capability of CROs for contractor management, Demand Generation & sell out activities through CG contractors
• Execute fixed training calendar for all CROs
• Ensure and monitor contractor training through CROs

Administrative / Processes:

• Journey planning (self) using online PJP tool as per norms & adherence
• Ensure PJP compliance by CROs as per norms
• Administer gift redemption to CG contractors
• Provide all relevant or requested information to ASM
• Customer Complaint Management (attending, recording, internal follow-ups & communicating the resolution status) on the sites handled by CG team

Market / Competitor information:

Provide information on competitors activities (promotions, price changes, new products, new contractors, contractor meets, new initiatives, any issues in the market etc.)