Manager/Senior Manager- Innovations

As a Marketing Manager in this role, your key deliverables will include driving financial outcomes by creating launch and sustenance plans for pilots in alignment with business objectives. You will be responsible for delivering both topline and bottom-line results for the pilot projects, ensuring full implementation in collaboration with the sales team within agreed timelines. Managing the advertising and promotion budget for the projects along with developing a comprehensive 360-degree marketing plan will also fall under your ownership. Upon successful pilot launches, you will be expected to strategize for scaling up and transitioning the projects to the category teams effectively. In terms of customer service, you will be tasked with developing the complete marketing mix for the portfolio product, encompassing product, packaging, communication, and media strategies including digital platforms. Your responsibilities will extend to overseeing the annual brand strategy, brand health, and maintaining the desired topline and margins. Additionally, you will be required to drive digital marketing initiatives by conceptualizing and implementing innovative programs across various platforms utilizing cutting-edge technologies like AI. Internally, you will collaborate closely with E-commerce, Modern Trade, and General Trade teams to formulate the Go-To-Market (GTM) strategy. You will play a vital role as a key stakeholder in project management, ensuring seamless coordination among cross-functional teams to navigate regulatory, packaging, product, production, financial, and other aspects of the projects until the product reaches the market successfully. In the realm of innovation and learning, you will lead the Ready to Drink (RTD) innovations pipeline, overseeing the entire process from ideation to project management. Crafting the marketing mix and brand assets such as packaging, logo, and brand book will be central to your responsibilities. Effective collaboration with external agencies and internal teams to ensure timely project delivery is crucial. Furthermore, creating a compelling marketing mix for the brand and devising a buzz-worthy launch and communication plan will be instrumental in driving success in this role. To excel in this position, you should hold an MBA with a major in Marketing and possess a minimum of 5 years of marketing experience, with at least 3 years in an Innovation function. Exposure to the Ready to Drink Beverages category and sales would be advantageous. Your stakeholder management skills, process orientation, coordination abilities, as well as strong analytical and planning capabilities will be critical to your success in this role.,