Manager/Senior Manager- Innovations (RTD)

As a Marketing Manager in this role, your key deliverables will include creating launch and sustenance plans for pilots in alignment with business objectives. It will be essential to ensure the delivery of both topline and bottom-line results for the pilot projects, while collaborating with the sales team and adhering to agreed timelines. Additionally, you will be responsible for owning the Advertising & Promotion (A&P) budget for the projects and developing a 360-degree marketing plan. Upon the successful launch of a pilot, you will need to strategize for its scalability and handover to category teams smoothly. In terms of customer service, you will be tasked with developing the complete marketing mix for the product portfolio, encompassing product, packaging, communication, and media channels. This will involve working closely with the Trade marketing team to execute all Above-The-Line (ATL) and Below-The-Line (BTL) inputs. Furthermore, you will be accountable for crafting the annual brand strategy, ensuring brand health, and driving both topline growth and margins. Your role will also entail designing innovative digital marketing programs leveraging disruptive technologies like Artificial Intelligence (AI). Internally, you will collaborate with E-commerce, Modern Trade, and General Trade teams to devise the Go-To-Market (GTM) strategy. You will play a crucial role in project management, working with cross-functional teams to ensure seamless progress across regulatory, packaging, product, production, financial, and other aspects until the product reaches the market. Furthermore, you will lead the Ready-To-Drink (RTD) innovations pipeline, managing the ideation, concept development, and project execution processes. For success in this role, the critical factors include holding an MBA degree with a Marketing major, having over 5 years of marketing experience, and a minimum of 3 years of experience in an innovation function. Desirable qualifications involve exposure to the Ready-to-Drink Beverages category, sales experience, proficient stakeholder management, process orientation, excellent coordination, strong analytical skills, and effective planning capabilities. By effectively executing these responsibilities and leveraging your qualifications, you will contribute significantly to the success of the marketing initiatives and overall business objectives.,