Manager -Sales-Battery Energy Storage System

Job Summary

Sales Manager (BESS)

Key Responsibilities

Business Development & Sales

• Identify and develop new business opportunities for BESS solutions with utilities, IPPs, EPCs, developers, and large commercial & industrial customers.
  
• Generate leads, build client relationships, and convert opportunities into orders.
  
• Conduct client meetings, technical presentations, and product demonstrations.
  
• Understand client requirements and propose appropriate energy storage solutions (standalone or hybrid with solar/wind).
  
• Prepare and deliver techno-commercial proposals, quotations, and tender submissions.
  
• Negotiate commercial terms, contracts, and agreements in coordination with the management and legal teams.
  
• Maintain and track the sales pipeline using CRM tools and provide regular forecasts and reports.
  

Market & Product Strategy

• Analyze market trends, competitor offerings, and emerging technologies in the energy storage sector.
  
• Provide market intelligence to management for strategic decision-making.
  
• Support product and marketing teams with customer feedback, pricing insights, and value proposition improvements.
  
• Participate in exhibitions, seminars, and industry events to promote BESS solutions and build brand visibility.
  

Collaboration

• Work closely with the technical and engineering teams to ensure proposed solutions meet customer needs and technical specifications.
  
• Coordinate with procurement and operations teams for project costing and delivery timelines.
  
• Collaborate with finance and project teams for proposal development, PPA structures, and financial models where applicable.
  

Qualifications

• Education:

  B.E/B.Tech in Electrical, Electronics, or Energy Engineering. MBA in Marketing or Energy Management preferred.

• Experience:

  310 years of experience in sales/business development in renewable energy, battery storage, solar, or power systems industry.

• Technical Knowledge:

• Understanding of BESS technologies (Li-ion, LFP, flow batteries, etc.)
  
• Familiarity with inverters, BMS, EMS, and hybrid power systems.
  
• Awareness of energy storage applications (peak shaving, frequency regulation, backup power, microgrids, etc.)
  

• Commercial Skills:

• Strong understanding of techno-commercial sales and project economics.
  
• Experience in handling tenders, RFPs, and high-value negotiations.
  

Soft Skills

• Excellent communication, presentation, and interpersonal skills.
  
• Result-oriented with strong negotiation and closing skills.
  
• Strategic thinker with the ability to understand client needs and offer customized solutions.
  
• Self-motivated, proactive, and able to work independently and in teams.
  

Key Performance Indicators (KPIs)

• Sales revenue and order booking targets achieved.
  
• Number of new clients and projects developed.
  
• Pipeline conversion rate and customer satisfaction.
  
• Market share growth in target segments.