Manager - Performance and Growth Marketing

About Us:

Manager -

Role Overview:

Manager -

What you’ll be doing:

• Develop and execute data-driven

  digital marketing strategies

  to drive app downloads, engagement, and retention.
• Manage and optimize campaigns across

  Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate marketing

  .
• Design a

  scalable growth model

  focused on

  sustainable user acquisition

  .
• Track and optimize

  app funnel metrics

  (attribution, traffic, conversion rates, CAC, LTV, ROI).
• Implement

  marketing automation & event tracking

  to monitor user journeys effectively.
• Manage and

  scale marketing budgets

  efficiently while optimizing KPIs like

  CPI, CPM, CAC, LTV, acquisition, remarketing, cross-sell, up-sell, and retention

  .

What We’re Looking For:

• 8+ years of experience

  in performance marketing for a

  B2C app-first business

  (preferably fintech, lending, or credit advisory).
• Proven expertise in

  Google UAC, Meta Ads, programmatic advertising, and affiliate marketing

  .
• Hands-on experience with

  app attribution and tracking tools

  (Appsflyer, Firebase, Branch).
• Strong analytical skills with proficiency in

  Google Analytics, Mixpanel, Amplitude, or similar tools

  .
• Ability to

  scale marketing budgets

  efficiently while optimizing performance metrics.
• Understanding of

  incrementality in digital marketing

  and best practices for user acquisition.
• Prior experience with

  ASO (App Store Optimization)

  is a plus.
• Knowledge of

  credit & lending user behavior

  is an added advantage.

Why Join Us?

• Work at the forefront of fintech innovation with a fast-growing digital platform.
• Lead and own performance marketing strategies from

  0 to 1

  .
• Be part of a

  data-driven, high-impact growth team

  .