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Manager Panel Business

6 - 11 years

10 - 14 Lacs

Bengaluru

Posted:Just now| Platform: Naukri logo

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Skills Required

Consumer research Google Analytics PDF Social media Healthcare Management Cost Monitoring CRM SQL

Work Mode

Work from Office

Job Type

Full Time

Job Description


Key Responsibilities

  • Panel Ownership Lifecycle Management

  • Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption.
  • Drive survey completes and maintain a high participation rate across segments.
  • Minimize churn and panel fatigue by implementing reactivation and engagement strategies.
  • Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes.

  • Strategic Engagement Retention Initiatives

  • Design and implement gamification and loyalty/referral programs to boost engagement.
  • Lead survey UX initiatives optimize for mobile-first, low-drop-off experiences.
  • Continuously capture and act upon panelist feedback and sentiment data.

  • Performance Monitoring Optimization

  • Track and analyze key panel health and business performance metrics.
  • Optimize survey allocation to improve completion efficiency and user relevance.
  • Implement fraud detection, identity verification, and quality controls.
  • Reduce Cost per Complete (CPC) while enhancing revenue outcomes.

Core Responsibilities Breakdown

Panel Acquisition Activation

  • Collaborate with marketing to strategize and execute panelist acquisition campaigns.
  • Optimize sign-up flows, landing pages, and first-touch experiences.
  • Ensure smooth onboarding and encourage fast survey participation post-signup.

Survey Performance Optimization

  • Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized.
  • Partner with operations to manage quotas and panel alignment to survey supply.
  • Enhance panelist satisfaction by improving survey structure and flow.

Engagement Retention Campaigns

  • Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges.
  • Reactivate dormant users through automated, targeted campaigns.
  • Monitor retention trends and address churn at its root.

Incentive Cost Strategy

  • Design reward models that balance motivation with business ROI.
  • Monitor redemption flows to ensure security and user satisfaction.
  • Align incentive spend with revenue targets.

Analytics Experimentation

  • Develop dashboards and reports on panel KPIs and business impact.
  • Work with analytics teams for behavioral insights and segmentation.
  • Run A/B experiments on engagement strategies and reward models.

Cross-Functional Collaboration

  • Marketing: for acquisition and communication strategies.
  • Finance: for incentive budgeting and profitability reviews.
  • Operations: for survey quota planning and panel match rates.
  • Product Tech: for platform enhancements and feature rollouts.

Key Performance Indicators (KPIs)

  • Panelist Growth Rate

    : Signups, activations, and qualified user base expansion.

  • Survey Completion Rate (%)

    : Completed vs. invited surveys.

  • Churn Rate

    : Active vs. dormant/inactive panelists.

  • CPC vs. Revenue

    : Cost per complete and return per panelist.

  • Engagement Index

    : Participation in gamified tasks and loyalty schemes.

  • Redemption Metrics

    : Redemption rates and fraud incidents.

  • Panelist NPS Sentiment

    : User satisfaction and loyalty trends.

Preferred Qualifications

  • 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles.
  • Strong understanding of incentive modeling, gamification, and retention mechanics.
  • Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus.
  • Excellent communication and collaboration skills.

Job Types:

 Full time

Job Location:

 Bangalore

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