Role & responsibilities Manage all aspects of Google Ad campaigns & other search channels for lead gen . Must be able to run DV 360 campaigns on their own. Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies. Analyze and optimize ad campaigns to increase return on investment (ROI) Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns. Must effectively target audiences with respect to demographic, geographic, and psychographic groups in ad campaigns. Manage and optimize display campaigns across multiple devices. Develop PPC strategies to increase online visibility Collaborate with performance marketing team internally for the best practices implementation . Preferred candidate profile Graduate /post graduate in business management preferably Post grad . In-depth knowledge of Google Ads, Microsoft Advertising and Google Analytics. Understanding of DV 360 . Knowledge on Programmatic platform’s & Native platforms to run campaigns is a plus . Understanding on Mobile marketing to run mobile specific campaign’s

Key Responsibilities Panel Ownership Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. Strategic Engagement Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiatives optimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. Performance Monitoring Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate : Signups, activations, and qualified user base expansion. Survey Completion Rate (%) : Completed vs. invited surveys. Churn Rate : Active vs. dormant/inactive panelists. CPC vs. Revenue : Cost per complete and return per panelist. Engagement Index : Participation in gamified tasks and loyalty schemes. Redemption Metrics : Redemption rates and fraud incidents. Panelist NPS Sentiment : User satisfaction and loyalty trends. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Job Types: Full time Job Location: Bangalore Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume * Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. * Share: Related Product No Comment No Comment Search Recent Posts Recent Comments No comments to show. Archives Categories Recent Posts July 3, 2025 June 21, 2025 June 21, 2025 Categories Tags Social Media Links Quick Links

Engineering Manager Engineering Manager No Comment Job Title Engineering Manager Key responsibilities Lead, mentor, and grow a cross-functional team of engineers specializing. Foster a culture of collaboration, accountability, and continuous learning. Oversee the design and development of robust platform architecture with a focus on scalability, security, and maintainability. Establish and enforce engineering best practices including code reviews, unit testing, and CI/CD pipelines. Promote clean, maintainable, and well-documented code across the team. Lead architectural discussions and technical decision-making, with clear and concise documentation for software components and systems. Collaborate with Product, Design, and other stakeholders to define and prioritize platform features. Track and report on key performance indicators (KPIs) such as velocity, code quality, deployment frequency, and incident response times. Ensure timely delivery of high-quality software aligned with business goals. Work closely with DevOps to ensure platform reliability, scalability, and observability. Conduct regular 1:1s, performance reviews, and career development planning. Conduct code reviews and provide constructive feedback to ensure code quality and maintainability. Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance. Added responsibilities Defining and adhering to the development process Taking part in regular external audits and maintaining artifacts. Identify opportunities for automation to reduce repetitive tasks. Mentor and coach team members in the teams. Continuous optimizing application performance and scalability. Collaborate with the Marketing team to understand different user journeys. About You Bachelor s degree in computer science, Engineering, or a related field. 8+ years of experience in software development. Experience with microservices architecture and container orchestration. Excellent problem-solving and analytical skills. Strong communication and collaboration skills. Solid understanding of data structures, algorithms, and software design patterns. Solid understanding of enterprise system architecture patterns. Experience in managing a small to medium-sized team with varied experiences. Strong proficiency in back-end development, including programming languages like Python, Java, or Node.js, and frameworks like Spring, or Express. Strong proficiency in front-end development, including HTML, CSS, JavaScript, and popular frameworks like React or Angular. Experience with databases (e.g., MySQL, PostgreSQL, MongoDB) Experience with cloud platforms AWS or Azure or GCP (preferred is Azure) Knowledge of containerization technologies Docker, Kubernetes. Job Types: Full time Job Location: Bangalore Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume * Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. * Share: Related Product No Comment No Comment Search Recent Posts Recent Comments No comments to show. Archives Categories Recent Posts July 3, 2025 June 21, 2025 June 21, 2025 Categories Tags Social Media Links Quick Links