Role & responsibilities Manage all aspects of Google Ad campaigns & other search channels for lead gen . Must be able to run DV 360 campaigns on their own. Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies. Analyze and optimize ad campaigns to increase return on investment (ROI) Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns. Must effectively target audiences with respect to demographic, geographic, and psychographic groups in ad campaigns. Manage and optimize display campaigns across multiple devices. Develop PPC strategies to increase online visibility Collaborate with performance marketing team internally for the best practices implementation . Preferred candidate profile Graduate /post graduate in business management preferably Post grad . In-depth knowledge of Google Ads, Microsoft Advertising and Google Analytics. Understanding of DV 360 . Knowledge on Programmatic platform’s & Native platforms to run campaigns is a plus . Understanding on Mobile marketing to run mobile specific campaign’s
Key Responsibilities Panel Ownership Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. Strategic Engagement Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiatives optimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. Performance Monitoring Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate : Signups, activations, and qualified user base expansion. Survey Completion Rate (%) : Completed vs. invited surveys. Churn Rate : Active vs. dormant/inactive panelists. CPC vs. Revenue : Cost per complete and return per panelist. Engagement Index : Participation in gamified tasks and loyalty schemes. Redemption Metrics : Redemption rates and fraud incidents. Panelist NPS Sentiment : User satisfaction and loyalty trends. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Job Types: Full time Job Location: Bangalore Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume * Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. * Share: Related Product No Comment No Comment Search Recent Posts Recent Comments No comments to show. Archives Categories Recent Posts July 3, 2025 June 21, 2025 June 21, 2025 Categories Tags Social Media Links Quick Links
Engineering Manager Engineering Manager No Comment Job Title Engineering Manager Key responsibilities Lead, mentor, and grow a cross-functional team of engineers specializing. Foster a culture of collaboration, accountability, and continuous learning. Oversee the design and development of robust platform architecture with a focus on scalability, security, and maintainability. Establish and enforce engineering best practices including code reviews, unit testing, and CI/CD pipelines. Promote clean, maintainable, and well-documented code across the team. Lead architectural discussions and technical decision-making, with clear and concise documentation for software components and systems. Collaborate with Product, Design, and other stakeholders to define and prioritize platform features. Track and report on key performance indicators (KPIs) such as velocity, code quality, deployment frequency, and incident response times. Ensure timely delivery of high-quality software aligned with business goals. Work closely with DevOps to ensure platform reliability, scalability, and observability. Conduct regular 1:1s, performance reviews, and career development planning. Conduct code reviews and provide constructive feedback to ensure code quality and maintainability. Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance. Added responsibilities Defining and adhering to the development process Taking part in regular external audits and maintaining artifacts. Identify opportunities for automation to reduce repetitive tasks. Mentor and coach team members in the teams. Continuous optimizing application performance and scalability. Collaborate with the Marketing team to understand different user journeys. About You Bachelor s degree in computer science, Engineering, or a related field. 8+ years of experience in software development. Experience with microservices architecture and container orchestration. Excellent problem-solving and analytical skills. Strong communication and collaboration skills. Solid understanding of data structures, algorithms, and software design patterns. Solid understanding of enterprise system architecture patterns. Experience in managing a small to medium-sized team with varied experiences. Strong proficiency in back-end development, including programming languages like Python, Java, or Node.js, and frameworks like Spring, or Express. Strong proficiency in front-end development, including HTML, CSS, JavaScript, and popular frameworks like React or Angular. Experience with databases (e.g., MySQL, PostgreSQL, MongoDB) Experience with cloud platforms AWS or Azure or GCP (preferred is Azure) Knowledge of containerization technologies Docker, Kubernetes. Job Types: Full time Job Location: Bangalore Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume * Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. * Share: Related Product No Comment No Comment Search Recent Posts Recent Comments No comments to show. Archives Categories Recent Posts July 3, 2025 June 21, 2025 June 21, 2025 Categories Tags Social Media Links Quick Links
Associate Product Manager Platform Execution & Strategic Enablement More Details Associate Product Manager Platform Execution & Strategic Enablement - BorderlessAccess Associate Product Manager Platform Execution & Strategic Enablement Role Summary As an Associate Product Manager at Borderless Access, you ll play a foundational role in transforming global digital research. You ll help define and deliver platform enhancements by supporting product planning, feasibility analysis, user acceptance, and go-live coordination. Your focus will be turning business needs into structured deliverables that drive measurable outcomes and improve customer engagement across the research lifecycle. Key Responsibilities Strategic Enablement Perform Product Discovery with existing workflows, automation opportunities Analyze market trends, competitor platforms, and new tool integrations that support product innovation Support business process improvements by identifying bottlenecks and optimizing workflows Track key KPIs including user acquisition, platform completes, and revenue-related metrics Execution & Delivery Support Translate business and product needs into clearly scoped requirements and sprint-ready features/stories Collaborate with engineering, QA, vendors, and business teams to ensure successful sprint execution and velocity Assist in feasibility, sizing, scoping, and outcome tracking for planned releases Coordinate UAT, track go-live readiness, and perform post-release reviews tied to MRCs, conversions, and retention metrics Stakeholder Communication Act as a liaison across internal tech and business teams, vendors, and end users Maintain structured documentation and process transparency across product cycles Support internal updates, sprint status reports, and release communications with clarity and consistency Qualifications 3-7 years of experience in product, business analysis, or SaaS delivery roles Strong familiarity with Agile methodologies, sprint ceremonies, and product discovery processes Proficiency with JIRA, Confluence, mockup tools, analytics dashboards, and status tracking frameworks Good communication skills with a focus on structured problem solving and stakeholder coordination Master s in business administration preferred Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms Job Types: Full time Job Location: Bangalore Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *
Business Analyst Digital Research & Agile Delivery More Details Business Analyst Digital Research & Agile Delivery - BorderlessAccess Business Analyst Digital Research & Agile Delivery Role Summary Borderless Access empowers global brands through intelligent research platforms and agile solutions. As a Business Analyst, you ll be the strategic conduit between insights, product, engineering, and delivery teams. You ll translate Business needs and business goals into user-focused digital experiences fostering alignment, velocity, and impact across agile sprint cycles. Key Responsibilities Discovery & Requirements Conduct impact analysis to understand potential ripple effects of new features across research workflows Partner with stakeholders across business and tech to gather, clarify, and groom product requirements Prepare wireframes, user stories, and documentation that support scalable platform enhancements Detail functional and non-functional requirements with clarity, precision, and traceability Execution & Delivery Drive structured sprint planning, grooming, and backlog refinement to maintain team velocity Support testing and validation of platform features through demos and walkthroughs Coordinate post-release evaluations and recommend iterations based on KPIs and user feedback Collaboration & Communication Act as a core liaison between engineering, business, and client-facing teams Document product decisions, sprint outcomes, and platform metrics for stakeholder updates Facilitate internal comms between product, data, and delivery leads to ensure transparency and momentum External Environment & Innovation Advocate for user-first design and consumer-driven experiences throughout research touchpoints Explore and adopt new digital tools that enhance automation, engagement, and insight generation Collaborate with data science and insights teams to build intelligent segmentation and predictive workflows Qualifications Bachelor s degree in Business, Computer Science, Statistics, or related field; Master s in Business Administration preferred 3+ years of experience in business analysis within SaaS, digital platforms, or research tech environments Proficiency in JIRA, Confluence, analytics dashboards, and mockup tools Strong grasp of Agile delivery, KPI frameworks, and stakeholder management Exceptional documentation, process mapping, and cross-functional communication skills Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *
Product Manager Strategic Product Ownership Outcome Innovation Role Summary As a Product Manager, you ll drive the vision, planning, and execution of Borderless Access s research-tech products. This role requires deep engagement with internal teams, clients, vendors, and users to align business and market needs with digital product innovation. You ll own the product lifecycle from feasibility and scoping to delivery, go-live, and impact tracking all while advancing user experience and business growth. Key Responsibilities Vision Strategy Define product outcomes focused on KPI impact: conversions, completes, MRC growth, and retention Conduct feasibility and sizing assessments, prioritizing features across roadmap sprints Leverage competitive analysis and market research to identify innovation opportunities including AI-led initiatives Translate business requirements into structured features/ epics and delivery plans Execution Process Management Lead end-to-end sprint planning and execution as/with Scrum Masters and engineering pods Oversee UAT, go-live readiness, and post-launch reviews tied to stakeholder outcomes Track and report KPIs to leadership, ensuring alignment with business efficiency and revenue goals Continuously refine user experiences through customer feedback and platform metrics Stakeholder Engagement Collaborate with clients, vendors, integrators, and internal teams to guide feature delivery Align product updates with broader business process improvements and operational efficiency Communicate effectively across customer success, delivery, and tech teams throughout the product cycle Qualifications 6-10 years in product management, ideally within Digital, platform delivery, or research-tech environments Strong experience with feasibility, scoping, strategic planning, and stakeholder alignment Tools: JIRA, Confluence, analytics dashboards, Figma, and product discovery frameworks Exceptional communication, critical thinking, and decision-making skills Proven ability to lead product strategy while delivering measurable business impact Master s in business administration preferred Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms Reports to: Head of Products / Director of Platform Strategy Job Types: Full time Job Location: Bangalore Social Media Links Quick Links
Job Overview This is role is specifically for those who have worked in the health care industry The Growth Manager for MDForLives will be responsible for driving the overall strategy and execution of panel engagement, retention, and growth initiatives across global markets The role will ensure and maximize survey completes, while also focusing on growing the Average Revenue Per User (ARPU) and Lifetime Value (LTV) of user The ideal candidate will have proven experience in managing large-scale growth campaigns globally, with deep expertise in leveraging data, insights, and digital tools to fuel panel growth, Key Responsibilities User Engagement: Implement multi-channel engagement strategies (email, SMS, social media, etc) to keep User active and responsive, Make personalized engagement plans based on cohort behaviour, ensuring timely communication and feedback loops Develop and execute a content strategy that includes blogs, articles, and webinars tailored to healthcare professionals, ensuring valuable and relevant content that drives engagement and participation, User Retention Develop retention strategies to reduce churn and increase long-term engagement with the platform, Analyse and leverage feedback, churn data, and user behaviour to identify retention opportunities and pain points, Collaborate with the product and user experience teams to enhance the user journey, Panel Growth Maximizing Survey Completes Develop strategies to increase the number of surveys completed per user, Optimize the match between surveys and User to drive higher completion rates, Ensure constant growth in the size and activity levels of the panel across multiple geographies, ARPU And LTV Growth Design and implement strategies to increase ARPU and LTV by enhancing the overall value exchange for User, Use data analytics to identify high-value user segments and prioritize engagement efforts accordingly, Develop monetization strategies, including partnerships and loyalty programs, to drive revenue growth, Global Strategy Execution Drive the expansion of MDForLivess presence across new and existing global markets, Understand market nuances and ensure local relevance of growth initiatives in different regions, Coordinate with global teams to ensure consistency in execution while adapting to regional requirements, Required Skills Experience Proven experience in global growth management, particularly in online communities or panel management, Strong knowledge and experience with global user acquisition, retention, and engagement strategies, Proficiency in digital marketing platforms and tools for acquisition, engagement, and analytics, Experience in driving ARPU and LTV growth in a digital platform environment, Data-driven mindset with experience in using analytics platforms and growth modelling, Exceptional communication and collaboration skills, with experience working across global teams,
Responsibilities Manage all aspects of Google Ad campaigns & other search channels for lead gen , Must be able to run DV 360 campaigns on their own, Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies, Analyze and optimize ad campaigns to increase return on investment (ROI) Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns, Must effectively target audiences with respect to demographic, geographic, and psychographic groups in ad campaigns, Manage and optimize display campaigns across multiple devices, Develop PPC strategies to increase online visibility Collaborate with performance marketing team internally for the best practices implementation, Below are the qualifications expected of a Performance marketing specialist: Graduate /post graduate in business management preferably Post grad, In-depth knowledge of Google Ads, Microsoft Advertising and Google Analytics, Understanding of DV 360, Knowledge on Programmatic platforms & Native platforms to run campaigns is a plus Understanding on Mobile marketing to run mobile specific campaigns,
Business Analyst Digital Research & Agile Delivery Role Summary Borderless Access empowers global brands through intelligent research platforms and agile solutions As a Business Analyst, youll be the strategic conduit between insights, product, engineering, and delivery teams Youll translate Business needs and business goals into user-focused digital experiences?fostering alignment, velocity, and impact across agile sprint cycles, Key Responsibilities Discovery & Requirements Conduct impact analysis to understand potential ripple effects of new features across research workflows Partner with stakeholders across business and tech to gather, clarify, and groom product requirements Prepare wireframes, user stories, and documentation that support scalable platform enhancements Detail functional and non-functional requirements with clarity, precision, and traceability Execution & Delivery Drive structured sprint planning, grooming, and backlog refinement to maintain team velocity Support testing and validation of platform features through demos and walkthroughs Coordinate post-release evaluations and recommend iterations based on KPIs and user feedback Collaboration & Communication Act as a core liaison between engineering, business, and client-facing teams Document product decisions, sprint outcomes, and platform metrics for stakeholder updates Facilitate internal comms between product, data, and delivery leads to ensure transparency and momentum External Environment & Innovation Advocate for user-first design and consumer-driven experiences throughout research touchpoints Explore and adopt new digital tools that enhance automation, engagement, and insight generation Collaborate with data science and insights teams to build intelligent segmentation and predictive workflows Qualifications Bachelors degree in Business, Computer Science, Statistics, or related field; Masters in Business Administration preferred 3+ years of experience in business analysis within SaaS, digital platforms, or research tech environments Proficiency in JIRA, Confluence, analytics dashboards, and mockup tools Strong grasp of Agile delivery, KPI frameworks, and stakeholder management Exceptional documentation, process mapping, and cross-functional communication skills Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms
Key Responsibilities Security lead will be responsible for Microsoft 365, Azure Cloud and End Point security operations, Oversee the day-to-day security operations monitoring, incident reporting and logging, Develop and implement security end point solutions for anti-malware, anti-virus and endpoint detection, Develop and enforce endpoint security policies and procedures, Develop and maintain security response plans, Ensure security compliance related to ISO, SOC2 etc Conduct regular risk assessments and provide mitigation plans, Take part in internal and external audits related to security, Work closely with development, testing, and operations teams to ensure smooth collaboration and efficient delivery, Mentor and guide Security team members, fostering a culture of continuous learning, Added Responsibilities Demonstrate Security capabilities to Leadership and top management, Keeping a keen eye on industry changes and innovations, Perform continuous optimization and assessment to avoid incidents or attacks, Build processes for deploying and maintaining security compliances for the applications, Ability to recommend tools which are cost efficient for the team, Ability to identify and propose opportunities for automation and architectural changes for better adoption of security processes, About You Bachelors degree in computer science, Engineering, or a related field, 7+ years of experience in Security or a related field, Experience with Cloud architectures and public facing applications, Experience with Cloud platforms AWS or Azure or GCP (preferred is Azure), Knowledge of End point security, Knowledge of M365 security and procedures, Experience with any security tools like Microsoft Intune, Kaspersky, Keycloak Excellent problem-solving and analytical skills, Strong communication and collaboration skills
Job Description Develop and execute SEO strategies covering Technical SEO, On-Page SEO, and Off-Page SEO to enhance organic traffic and rankings, Conduct comprehensive technical audits, resolving crawlability, indexation, Core Web Vitals, and structured data issues, Optimize website architecture, internal linking, robots txt, XML sitemaps, hreflang, and canonicalization, Implement App Store Optimization (ASO) for mobile apps and YouTube SEO for video content discoverability, Leverage AI-driven SEO techniques, using generative AI tools to enhance content relevance and ranking, Perform keyword research, competitor analysis, and content gap analysis to drive content strategy, Improve meta tags, headings, schema markup, image SEO, and URL structures for on-page optimization, Manage ethical link-building strategies, guest posting, PR outreach, and backlink analysis to strengthen domain authority, Analyze SEO performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog, Monitor Google algorithm updates and apply the latest SEO best practices, Required Skills Good understanding & working knowledge of google Schema Tags, Google rich snippets, Optimization for Featured Snippets, Voice Search Optimization etc, have a good understanding of Technical SEO, Video SEO, App Store Optimization, YouTube Marketing & Everything Latest in the market, have a deeper understanding of GA4, Search console, Google My Business, Google Tag Manager, Google Trends, Ahref, SEM Rush, SEO MOZ, Firebase Analytics, Appsflyer or any other tool (for ASO), and YouTube Studio (for YouTube SEO), Should have Very strong knowledge in Generating Qualified Leads both for B2B & B2C Target group, Should have working experience in doing SEO for both Product Based and Service Based websites and achieved good ranking and leads, Have good knowledge of CMS platforms like WordPress, webflow, Weebly, Shopify, Magento, etc & deeper understanding of tools like Elementor, Yoast SEO etc Should have done A/B testing with the content & SEO strategies, especially with landing pages, content formats (Text, video, image) and target groups, Should have a good understanding of conducting and utilizing webinars, podcasts content for organic growth, Expertise in Core Web Vitals, page speed optimization, mobile-first indexing, and structured data implementation, Strong knowledge of website crawling, indexation, JavaScript SEO, and log file analysis, Experience with server-side SEO, CDN optimization, and cloud-based hosting solutions, Deep understanding of keyword research, content optimization, metadata, and internal linking, Hands-on experience in content gap analysis, URL optimization, and AI-powered content strategies, Strong background in high-quality link-building strategies, outreach, and PR-driven SEO, Expertise in backlink audits, disavow management, and competitive backlink analysis, Knowledge of brand mentions, social signals, and influencer collaborations to boost authority, Basic knowledge of HTML, CSS, JavaScript for SEO optimization,
Associate Product Manager Platform Execution & Strategic Enablement Role Summary As an Associate Product Manager at Borderless Access, youll play a foundational role in transforming global digital research Youll help define and deliver platform enhancements by supporting product planning, feasibility analysis, user acceptance, and go-live coordination Your focus will be turning business needs into structured deliverables that drive measurable outcomes and improve customer engagement across the research lifecycle, Key Responsibilities Strategic Enablement Perform Product Discovery with existing workflows, automation opportunities Analyze market trends, competitor platforms, and new tool integrations that support product innovation Support business process improvements by identifying bottlenecks and optimizing workflows Track key KPIs including user acquisition, platform completes, and revenue-related metrics Execution & Delivery Support Translate business and product needs into clearly scoped requirements and sprint-ready features/stories Collaborate with engineering, QA, vendors, and business teams to ensure successful sprint execution and velocity Assist in feasibility, sizing, scoping, and outcome tracking for planned releases Coordinate UAT, track go-live readiness, and perform post-release reviews tied to MRCs, conversions, and retention metrics Stakeholder Communication Act as a liaison across internal tech and business teams, vendors, and end users Maintain structured documentation and process transparency across product cycles Support internal updates, sprint status reports, and release communications with clarity and consistency Qualifications 3-7 years of experience in product, business analysis, or SaaS delivery roles Strong familiarity with Agile methodologies, sprint ceremonies, and product discovery processes Proficiency with JIRA, Confluence, mockup tools, analytics dashboards, and status tracking frameworks Good communication skills with a focus on structured problem solving and stakeholder coordination Masters in business administration preferred Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms
Key Responsibilities: Strategic Market Development & Vendor Intelligence Systematic identification of research services vendors in global markets Develop specialized vendor networks for niche audiences of interest for consumer and B2B research Coordinate with panel marketing team to identify strong supply channels and optimize channel mix Build comprehensive vendor intelligence database with geographic and demographic specialization mapping Required Technical Skills Advanced Excel, PowerPoint, and data analysis tools for complex vendor performance analysis Vendor management platforms (enterprise solutions, CRM systems, database management) Performance analytics and dashboard development tools Collaboration platforms (Teams, Slack, project management tools) Preferred Technical Skills API integration and database synchronization tools AI-assisted vendor selection and performance prediction platforms International compliance and documentation tracking systems Knowledge of market research platforms (SmartSight or similar) Key Interview Success Factors Strategic Business Partnership Understanding that vendor management directly drives revenue, win rates, and margins Ability to think strategically while executing operationally Business impact orientation rather than purely procurement focus Comfort with ambiguity and rapidly evolving market requirements Global Collaboration Excellence Superior cross-functional collaboration skills with diverse international teams Strong relationship management across cultures, time zones, and business functions Ability to translate vendor capabilities into competitive business advantages Clear communication of strategic vendor impact on business outcomes Technology & Innovation Mindset Enthusiasm for technology platform implementation and process automation Adaptability to AI-assisted processes and data-driven decision making Understanding of integrated vendor-panel optimization strategies Continuous improvement mindset focused on efficiency and strategic value Key Profile Requirements 1. Educational Background Bachelor's degree in Business, Marketing, Research, or related fields Postgraduate degree (MBA, MRS certification) strongly preferred for Senior Associate roles International business or market research specialization advantageous
Job Title - Engineering Manager Location - Bangalore Work Mode - Hybrid Key responsibilities Lead, mentor, and grow a cross-functional team of engineers specializing. Foster a culture of collaboration, accountability, and continuous learning. Oversee the design and development of robust platform architecture with a focus on scalability, security, and maintainability. Establish and enforce engineering best practices including code reviews, unit testing, and CI/CD pipelines. Promote clean, maintainable, and well-documented code across the team. Lead architectural discussions and technical decision-making, with clear and concise documentation for software components and systems. Collaborate with Product, Design, and other stakeholders to define and prioritize platform features. Track and report on key performance indicators (KPIs) such as velocity, code quality, deployment frequency, and incident response times. Ensure timely delivery of high-quality software aligned with business goals. Work closely with DevOps to ensure platform reliability, scalability, and observability. Conduct regular 1:1s, performance reviews, and career development planning. Conduct code reviews and provide constructive feedback to ensure code quality and maintainability. Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance. Added responsibilities Defining and adhering to the development process Taking part in regular external audits and maintaining artifacts. Identify opportunities for automation to reduce repetitive tasks. Mentor and coach team members in the teams. Continuous optimizing application performance and scalability. Collaborate with the Marketing team to understand different user journeys. Growth and Development The following are some of the growth and development activities that you can look forward to in Borderless access as a Engineering Manager. Develop leadership skills - Enhance your leadership abilities through workshops or coaching from Senior Leadership and Executive Leadership. Foster innovation - Become part of a culture of innovation and experimentation within the product development and operations team. Drive Business Objectives Become part of defining and taking actions to meet the business objectives. About You Bachelor's degree in computer science, Engineering, or a related field. 8+ years of experience in software development. Experience with microservices architecture and container orchestration. Excellent problem-solving and analytical skills. Strong communication and collaboration skills. Solid understanding of data structures, algorithms, and software design patterns. Solid understanding of enterprise system architecture patterns. Experience in managing a small to medium-sized team with varied experiences. Strong proficiency in back-end development, including programming languages like Python, Java, or Node.js, and frameworks like Spring, or Express. Strong proficiency in front-end development, including HTML, CSS, JavaScript, and popular frameworks like React or Angular. Experience with databases (e.g., MySQL, PostgreSQL, MongoDB) Experience with cloud platforms AWS or Azure or GCP (preferred is Azure) Knowledge of containerization technologies Docker, Kubernetes.
Borderless Access ( www.borderlessaccess.com ) Designation: Software Engineer Location: Bangalore Work Mode: Hybrid Responsibilities: • 2+ years of experience in developing web applications using ASP.NET programming languages • Excellent logical and analytical skills to build new or fix existing functionality • Experience in developing C#, MVC, SQL Server, and Restful API applications • Familiarity with the client-side framework jQuery, Angular 7+ & NodeJS • Experience in Reporting tools such as Tableau • Exposure to Agile framework, using jira or any other productivity management tools • Exposure to Azure / AWS / GCP would be a plus • Exposure to any one NoSQL product, .NET Core, and Entity Framework added value • Experience of being involved in the end-to-end cycle of product/application development would be highly preferred, not mandatory • Excellent team player to coordinate with business users, developers • Excellent troubleshooting and communication skills
We are seeking a Global Communication and Social Media Specialist with a strong pharma background to enhance MDForLives brand presence, engagement, and partnerships. The ideal candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors Groups across global cities to boost brand recognition and grow our healthcare panel. Key Responsibilities 1. Brand Communication & Content Strategy Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients across global markets. Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns. Ensure all communications align with pharmaceutical and healthcare industry standards, maintaining credibility and compliance. Manage MDForLives brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups. 2. Social Media & Community Engagement Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy. Develop organic and paid social campaigns to increase engagement, drive traffic, and encourage community participation. Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution. Foster relationships with healthcare influencers, medical thought leaders, and patient advocates to strengthen MDForLives credibility. 3. Brand Partnerships & Tie-Ups (Most Critical Component) Identify and establish partnerships with global offline: a. Self-Help Groups (Mental health, chronic disease support, disability support, etc.) Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.) b. Doctor s Groups and Associations (Medical societies, local physician groups, hospitals) c. Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians, etc.) Develop partnership models to increase MDForLives brand awareness and credibility in the healthcare industry. Organize offline and online events, webinars, and knowledge-sharing sessions with partner groups. Build and execute strategic tie-ups for long-term brand advocacy and panel expansion. 4. Panel Growth & User Acquisition Align branding efforts with MDForLives panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys. Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into the MDForLives community. Analyze and optimize branding initiatives for better engagement and conversion rates. 5. Analytics & Performance Tracking Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools. Generate insights and reports on brand sentiment, engagement trends, and user growth to refine strategies. Required Qualifications & Skills 2-3 years of experience in Pharma, Healthcare, or Life Sciences marketing/communications. Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient surveys. Proven experience in brand communication, social media strategy, and content marketing within the healthcare industry. Experience in building partnerships with healthcare-related communities, organizations, or advocacy groups. Excellent written and verbal communication skills with a deep understanding of medical content marketing. Familiarity with compliance and regulatory considerations for healthcare marketing and communications. Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across different regions. Hands-on experience with social media management tools, analytics, and digital marketing strategies. Preferred Skills & Additional Requirements Experience in global brand positioning in the healthcare or pharma sector. Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers. Event management experience for healthcare conferences, patient summits, or medical webinars. Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands.
We are seeking an experienced Content Strategist and Writer to lead the content function for MD For Lives. The role combines strategic thinking with strong writing and storytelling skills, ensuring every piece of content demonstrates real experience, healthcare expertise, authoritativeness and trustworthiness. You ll create and optimize content across multiple formats (blogs, whitepapers, ad copies, email, thought leadership articles and social channels) to strengthen brand visibility, improve SEO and engage our community of healthcare professionals globally. Key Responsibilities 1. Content Strategy & Planning Design and implement a healthcare content strategy aligned with brand goals increasing discoverability, panel recruitment, member engagement and client trust. Build quarterly and monthly content calendars mapped to business priorities (campaigns, research studies and relevant health topics). Define audience personas (e.g., physicians, specialists, AHPs, patients) and craft tailored messaging. Conduct competitive benchmarking and content gap analyses within the global healthcare panel and clinical insights ecosystem. Embed E-E-A-T principles into the entire content framework. Establish content KPIs: organic visibility, engagement, conversions and lead/panelist generation. Content Creation & Development Research and produce authoritative, medically sound and SEO-optimized content, ensuring it reflects healthcare expertise. Create content across a variety of formats: Long-form (blogs, whitepapers, case studies, guides) Short-form (social media, newsletters, thought snippets) Promotional (ads, landing pages, emails, recruitment content) Educational (webinar summaries, survey insights, explainer articles) Collaborate with SMEs, internal medical experts, Engagement Teams and Research Teams to validate accuracy and maintain a strong evidence base. Integrate structured storytelling with data-driven insights and humanized clinician perspectives. Ensure all content complies with E-E-A-T and Google s healthcare content standards, maintaining factual integrity, credible sources, and transparent citations. SEO, Optimization & Analytics Partner with the SEO team to execute data-driven content optimization keyword research and mapping, internal linking, schema and meta enhancements. Use analytics tools (Google Analytics, Search Console, SEMrush, etc.) to monitor performance. Track and report engagement, conversions, and authority metrics continuously improve based on data. Conduct content audits and refreshes to keep older pages medically accurate and aligned with the latest healthcare updates. Collaboration & Brand Consistency Partner cross-functionally with Panelists Engagement Team, Design, Marketing, Product and Research Operations to deliver cohesive campaigns. Maintain tone, style, and terminology consistency while ensuring brand credibility and authority. Manage content approvals with compliance stakeholders. Contribute to webinars and guest posting strategies to enhance brand authority. Governance & Quality Assurance Maintain a centralized content repository/tracker with published work links, references, disclaimers and citation frameworks. Implement a content review checklist ensuring: Verified sources. Ensure compliance with MD For Lives editorial standards Clear authorship and credentials Medical disclaimers where required Updated information validated by internal experts. Build a network of SME contributors to lend real-world experience to content. Qualifications & Experience: Required A senior content professional with healthcare (with 5+ years of experience), life sciences or clinical research exposure and excellent writing chops. Proven ability to translate complex medical concepts into engaging, accurate, and compliant content. Deep understanding of SEO best practices and E-E-A-T-driven content frameworks. Data-driven and comfortable with analytics tools, scientific accuracy and stakeholder collaboration. Skilled in balancing technical integrity with humanized storytelling for clinician audiences. Location Bengaluru (Hybrid) Reports To: AD- Brand Communication What We Offer Opportunity to define and scale the content strategy for a global healthcare research brand. Collaboration with an elite network of physicians and healthcare researchers. Ownership, creativity and autonomy in storytelling. Competitive compensation and benefits.
We are seeking a Brand Communication and Social Media Specialist to elevate The Panel Station s global brand presence, engagement, and partnerships. The ideal candidate will lead strategic brand storytelling and audience engagement across our vast consumer panel of over 6.8 million members in 40+ markets. This role involves building partnerships with online and offline communities, lifestyle platforms, and digital influencers to boost brand visibility and drive quality panel growth across diverse global markets. Key Responsibilities 1. Brand Communication Content Strategy Develop and execute a cross-market brand communication plan to engage digital consumers and survey panelists worldwide. Craft and optimize engaging, region-specific content for social media, blogs, newsletters, and acquisition campaigns. Ensure brand messaging is consistent, culturally relevant, and aligned with our voice across all touchpoints. Manage TPS s brand personality to position it as a rewarding, fun, and trustworthy community for opinion-sharing. 2. Social Media Community Engagement Lead social media strategy across platforms like Instagram, Facebook, LinkedIn, and YouTube to increase awareness and engagement. Create compelling organic and paid social campaigns to grow TPS s reach and interaction across markets. Actively monitor trends and conversations among digital consumers and survey enthusiasts to engage in real-time. Build relationships with digital creators, micro-influencers, and community admins to expand TPS s footprint. 3. Brand Partnerships Tie-Ups Identify and partner with global and regional: Online lifestyle communities Consumer forums and rewards platforms Influencer networks and affiliate partners Student and youth-based organizations Design collaboration models that promote TPS as a go-to destination for earning through opinion sharing. Organize co-branded campaigns, digital events, and referral drives in partnership with external platforms. Drive long-term collaborations that contribute to sustained brand advocacy and active user acquisition. 4. Panel Growth User Acquisition Align branding efforts with TPS s aggressive panel growth and engagement targets across diverse regions. Leverage partnerships to bring in new users from key audience segments (students, homemakers, professionals, etc). Continuously test and refine messaging and content to optimize conversion rates and activation. 5. Analytics Performance Tracking Track brand health, campaign performance, and social media metrics using dashboards and analytics tools. Deliver regular insights and actionable reports on campaign ROI, user sentiment, and growth trends. Use data to refine communication strategies and inform decision-making for future campaigns. Required Qualifications Skills 4-6 years of experience in consumer marketing, brand communication, or digital media. Strong understanding of global digital audiences, consumer behavior, and community-building practices. Proven track record in social media strategy, content creation, and brand storytelling. Experience in building partnerships with digital communities, online platforms, or influencer networks. Excellent communication skills and the ability to write compelling, user-focused copy. Ability to work across cultures and markets, with sensitivity to language and regional context. Hands-on experience with social media tools, performance dashboards, and paid campaign platforms. Preferred Skills Additional Requirements Experience working with large-scale B2C digital products, loyalty programs, or online communities. Familiarity with influencer marketing, community outreach programs and affiliate partnership models. Experience in organizing virtual campaigns, webinars, or community events. Working knowledge of SEO, paid media, and campaign optimization tools.
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