Role & responsibilities Manage all aspects of Google Ad campaigns & other search channels for lead gen . Must be able to run DV 360 campaigns on their own. Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies. Analyze and optimize ad campaigns to increase return on investment (ROI) Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns. Must effectively target audiences with respect to demographic, geographic, and psychographic groups in ad campaigns. Manage and optimize display campaigns across multiple devices. Develop PPC strategies to increase online visibility Collaborate with performance marketing team internally for the best practices implementation . Preferred candidate profile Graduate /post graduate in business management preferably Post grad . In-depth knowledge of Google Ads, Microsoft Advertising and Google Analytics. Understanding of DV 360 . Knowledge on Programmatic platform’s & Native platforms to run campaigns is a plus . Understanding on Mobile marketing to run mobile specific campaign’s
Key Responsibilities Panel Ownership Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. Strategic Engagement Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiatives optimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. Performance Monitoring Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate : Signups, activations, and qualified user base expansion. Survey Completion Rate (%) : Completed vs. invited surveys. Churn Rate : Active vs. dormant/inactive panelists. CPC vs. Revenue : Cost per complete and return per panelist. Engagement Index : Participation in gamified tasks and loyalty schemes. Redemption Metrics : Redemption rates and fraud incidents. Panelist NPS Sentiment : User satisfaction and loyalty trends. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Job Types: Full time Job Location: Bangalore Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume * Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. * Share: Related Product No Comment No Comment Search Recent Posts Recent Comments No comments to show. Archives Categories Recent Posts July 3, 2025 June 21, 2025 June 21, 2025 Categories Tags Social Media Links Quick Links
Engineering Manager Engineering Manager No Comment Job Title Engineering Manager Key responsibilities Lead, mentor, and grow a cross-functional team of engineers specializing. Foster a culture of collaboration, accountability, and continuous learning. Oversee the design and development of robust platform architecture with a focus on scalability, security, and maintainability. Establish and enforce engineering best practices including code reviews, unit testing, and CI/CD pipelines. Promote clean, maintainable, and well-documented code across the team. Lead architectural discussions and technical decision-making, with clear and concise documentation for software components and systems. Collaborate with Product, Design, and other stakeholders to define and prioritize platform features. Track and report on key performance indicators (KPIs) such as velocity, code quality, deployment frequency, and incident response times. Ensure timely delivery of high-quality software aligned with business goals. Work closely with DevOps to ensure platform reliability, scalability, and observability. Conduct regular 1:1s, performance reviews, and career development planning. Conduct code reviews and provide constructive feedback to ensure code quality and maintainability. Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance. Added responsibilities Defining and adhering to the development process Taking part in regular external audits and maintaining artifacts. Identify opportunities for automation to reduce repetitive tasks. Mentor and coach team members in the teams. Continuous optimizing application performance and scalability. Collaborate with the Marketing team to understand different user journeys. About You Bachelor s degree in computer science, Engineering, or a related field. 8+ years of experience in software development. Experience with microservices architecture and container orchestration. Excellent problem-solving and analytical skills. Strong communication and collaboration skills. Solid understanding of data structures, algorithms, and software design patterns. Solid understanding of enterprise system architecture patterns. Experience in managing a small to medium-sized team with varied experiences. Strong proficiency in back-end development, including programming languages like Python, Java, or Node.js, and frameworks like Spring, or Express. Strong proficiency in front-end development, including HTML, CSS, JavaScript, and popular frameworks like React or Angular. Experience with databases (e.g., MySQL, PostgreSQL, MongoDB) Experience with cloud platforms AWS or Azure or GCP (preferred is Azure) Knowledge of containerization technologies Docker, Kubernetes. Job Types: Full time Job Location: Bangalore Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume * Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. * Share: Related Product No Comment No Comment Search Recent Posts Recent Comments No comments to show. Archives Categories Recent Posts July 3, 2025 June 21, 2025 June 21, 2025 Categories Tags Social Media Links Quick Links
Associate Product Manager Platform Execution & Strategic Enablement More Details Associate Product Manager Platform Execution & Strategic Enablement - BorderlessAccess Associate Product Manager Platform Execution & Strategic Enablement Role Summary As an Associate Product Manager at Borderless Access, you ll play a foundational role in transforming global digital research. You ll help define and deliver platform enhancements by supporting product planning, feasibility analysis, user acceptance, and go-live coordination. Your focus will be turning business needs into structured deliverables that drive measurable outcomes and improve customer engagement across the research lifecycle. Key Responsibilities Strategic Enablement Perform Product Discovery with existing workflows, automation opportunities Analyze market trends, competitor platforms, and new tool integrations that support product innovation Support business process improvements by identifying bottlenecks and optimizing workflows Track key KPIs including user acquisition, platform completes, and revenue-related metrics Execution & Delivery Support Translate business and product needs into clearly scoped requirements and sprint-ready features/stories Collaborate with engineering, QA, vendors, and business teams to ensure successful sprint execution and velocity Assist in feasibility, sizing, scoping, and outcome tracking for planned releases Coordinate UAT, track go-live readiness, and perform post-release reviews tied to MRCs, conversions, and retention metrics Stakeholder Communication Act as a liaison across internal tech and business teams, vendors, and end users Maintain structured documentation and process transparency across product cycles Support internal updates, sprint status reports, and release communications with clarity and consistency Qualifications 3-7 years of experience in product, business analysis, or SaaS delivery roles Strong familiarity with Agile methodologies, sprint ceremonies, and product discovery processes Proficiency with JIRA, Confluence, mockup tools, analytics dashboards, and status tracking frameworks Good communication skills with a focus on structured problem solving and stakeholder coordination Master s in business administration preferred Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms Job Types: Full time Job Location: Bangalore Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *
Business Analyst Digital Research & Agile Delivery More Details Business Analyst Digital Research & Agile Delivery - BorderlessAccess Business Analyst Digital Research & Agile Delivery Role Summary Borderless Access empowers global brands through intelligent research platforms and agile solutions. As a Business Analyst, you ll be the strategic conduit between insights, product, engineering, and delivery teams. You ll translate Business needs and business goals into user-focused digital experiences fostering alignment, velocity, and impact across agile sprint cycles. Key Responsibilities Discovery & Requirements Conduct impact analysis to understand potential ripple effects of new features across research workflows Partner with stakeholders across business and tech to gather, clarify, and groom product requirements Prepare wireframes, user stories, and documentation that support scalable platform enhancements Detail functional and non-functional requirements with clarity, precision, and traceability Execution & Delivery Drive structured sprint planning, grooming, and backlog refinement to maintain team velocity Support testing and validation of platform features through demos and walkthroughs Coordinate post-release evaluations and recommend iterations based on KPIs and user feedback Collaboration & Communication Act as a core liaison between engineering, business, and client-facing teams Document product decisions, sprint outcomes, and platform metrics for stakeholder updates Facilitate internal comms between product, data, and delivery leads to ensure transparency and momentum External Environment & Innovation Advocate for user-first design and consumer-driven experiences throughout research touchpoints Explore and adopt new digital tools that enhance automation, engagement, and insight generation Collaborate with data science and insights teams to build intelligent segmentation and predictive workflows Qualifications Bachelor s degree in Business, Computer Science, Statistics, or related field; Master s in Business Administration preferred 3+ years of experience in business analysis within SaaS, digital platforms, or research tech environments Proficiency in JIRA, Confluence, analytics dashboards, and mockup tools Strong grasp of Agile delivery, KPI frameworks, and stakeholder management Exceptional documentation, process mapping, and cross-functional communication skills Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *
Product Manager Strategic Product Ownership Outcome Innovation Role Summary As a Product Manager, you ll drive the vision, planning, and execution of Borderless Access s research-tech products. This role requires deep engagement with internal teams, clients, vendors, and users to align business and market needs with digital product innovation. You ll own the product lifecycle from feasibility and scoping to delivery, go-live, and impact tracking all while advancing user experience and business growth. Key Responsibilities Vision Strategy Define product outcomes focused on KPI impact: conversions, completes, MRC growth, and retention Conduct feasibility and sizing assessments, prioritizing features across roadmap sprints Leverage competitive analysis and market research to identify innovation opportunities including AI-led initiatives Translate business requirements into structured features/ epics and delivery plans Execution Process Management Lead end-to-end sprint planning and execution as/with Scrum Masters and engineering pods Oversee UAT, go-live readiness, and post-launch reviews tied to stakeholder outcomes Track and report KPIs to leadership, ensuring alignment with business efficiency and revenue goals Continuously refine user experiences through customer feedback and platform metrics Stakeholder Engagement Collaborate with clients, vendors, integrators, and internal teams to guide feature delivery Align product updates with broader business process improvements and operational efficiency Communicate effectively across customer success, delivery, and tech teams throughout the product cycle Qualifications 6-10 years in product management, ideally within Digital, platform delivery, or research-tech environments Strong experience with feasibility, scoping, strategic planning, and stakeholder alignment Tools: JIRA, Confluence, analytics dashboards, Figma, and product discovery frameworks Exceptional communication, critical thinking, and decision-making skills Proven ability to lead product strategy while delivering measurable business impact Master s in business administration preferred Preferred Experience Exposure to digital research platforms, panel recruitment, survey distribution, or global consumer insights systems Experience working with data teams on audience segmentation and predictive analytics Proven success in launching features that drive engagement, retention, and operational scale across digital platforms Reports to: Head of Products / Director of Platform Strategy Job Types: Full time Job Location: Bangalore Social Media Links Quick Links
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