Manager- Offline Marketing

Job Title: Assistant/Deputy Manager, Outdoor & Print Marketing

Job Overview: Seeking a dynamic and results-driven Marketing Manager to execute strategic marketing campaigns with a strong focus on print media advertising, outdoor promotions, and media buying. The ideal candidate will have a keen understanding of the production process, excellent planning and coordination skills, and the ability to effectively manage relationships with external agencies and vendors.

Key Responsibilities:

Print Media Advertising: Plan, develop, and execute print media campaigns (newspapers, magazines, brochures, etc.) to enhance brand visibility and drive customer engagement.

Outdoor Advertising: Manage and implement outdoor advertising strategies, including billboards, transit ads, and other out-of-home (OOH) media.

Media Planning & Buying: Identify the most effective media platforms for advertising; negotiate and purchase media space across various channels ensuring cost efficiency and maximum reach.

Agency Coordination: Liaise with creative, media, and production agencies to ensure timely and effective execution of marketing campaigns.

Production Process Oversight: Work closely with internal teams and vendors to oversee the production process of marketing materials from concept development to final delivery.

Campaign Planning & Execution: Develop marketing plans, budgets, and timelines in alignment with business goals. Monitor campaign performance and suggest improvements.

Market Research: Analyse market trends and consumer insights to inform media planning and creative direction.

Qualifications and Skills:

* Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

* 4–7 years of relevant experience in marketing, preferably with exposure to print and outdoor media.

* Proven experience in media buying and agency coordination.

* Strong knowledge of print production processes and timelines.

* Excellent planning, project management, and communication skills.

* Ability to manage multiple projects under tight deadlines.

Preferred Skills:

* Familiarity with industry-standard tools for media planning and performance tracking.

* Experience in managing marketing budgets.

* Creative mind-set with a strong eye for design and brand consistency.

* Demonstrated ability to handle multiple projects and meet deadlines in a fast-paced environment.