Manager - Martech

Role : Manager - Martech

Role Overview

Key Responsibilities

Martech Implementation & Tracking :

• Own and manage tag deployment via GTM for both web and app (via GTM for Firebase).
• Support event tracking setup and validation using GA4, Firebase, and AppsFlyer.
• Maintain and improve marketing automation systems to ensure accurate data flows and campaign attribution.
  

Technical SEO Support

• Assist in automating SEO page creation, metadata generation, sitemap updates, and schema implementation.
• Perform regular technical audits for crawl errors, site speed, internal linking, indexation, and structured data.
• Coordinate with SEO/content teams to ensure pages are technically optimized before going live.
  

App-Web Connectivity

• Support deep linking implementation (e.g., Firebase Dynamic Links) and app store optimization (ASO) tagging where needed.
• Ensure event parity between web and app, including setup of UTM parameters, app events, and landing page tracking.
  

Data Quality & Testing

• Monitor and troubleshoot tracking anomalies, incorrect firing of events, or tag misfires across platforms.
• Assist in A/B testing setups (Google Optimize, Firebase Remote Config, or other tools) and ensure clean tracking/reporting setup.
  

Cross-Functional Coordination

• Collaborate with Product, SEO, Content, and Performance teams to implement marketing technology needs.
• Work with engineering and external vendors to manage data layer specifications and tech requirements.
  

Qualifications & Skills

• 4 - 7 years of experience in Martech, digital analytics, or technical SEO roles.
• Hands-on experience with GTM (Web + App), GA4, Firebase, and AppsFlyer.
• Strong understanding of event tagging, UTM parameters, user flows, and basic HTML/JavaScript.
• Familiarity with tools like Search Console, Screaming Frog, Lighthouse, SEMrush, or similar.
• Analytical mindset with strong problem-solving and implementation skills.
• Fintech, e-commerce, or app-first company experience is a strong plus.
  

What Youll Get

• Key execution role in scaling the Martech infrastructure for one of Indias leading fintech platforms.
• Learning opportunities across SEO, automation, analytics, and performance growth.
• Work closely with cross-functional teams and directly support Senior Martech leadership.