Manager-Marketing

The ideal candidate for this position should preferably have experience in the F&B/FMCG Industry or Packaging Industry. Your primary responsibility will be to enhance awareness of SIG+Scholle IPN and establish the SIG+Scholle IPN India brand through the development and implementation of direct marketing, PR, and digital marketing strategies. You will be required to design and execute marketing programs and pricing strategies to support the organization's products, services, or market sector. Additionally, you will drive sustainability and EPR initiatives for SIG SIPN India in collaboration with agency partners and other team members, while also implementing global sustainability campaigns at a local level. Collaborating with sales and technical teams, you will identify and implement marketing strategies and programs. Your role will involve developing and overseeing marketing programs for specific products, product categories, regions, or countries. As part of your responsibilities, you will establish marketing strategies and tactics such as product direction, advertising, expense budgets, profit plans, and future product development to drive business growth and increase the company's market share. Furthermore, you will conduct analysis, prepare forecasts, and provide recommendations related to product preferences, sales coverage, market penetration, and sales trends. By collecting and analyzing market data, you will gain insights into consumer preferences, behaviors, and trends to understand market dynamics and drivers. Your input will be crucial in developing future programs and strategies based on market insights. You will also be tasked with monitoring the organization's market share and competitors. In addition, you will develop marketing, merchandising, and creative strategies to promote the organization's products and services through digital channels, aiming to increase exposure to the target audience and drive business growth. Your role will involve conducting market surveys, competitor analyses, lead generation, customer presentations, and developing and executing a comprehensive marketing plan. Education qualifications include a minimum of a graduate degree. The candidate must be based in Mumbai or willing to relocate to the city or its suburban areas.,