Manager - Marketing & Branding

Job Description

Key Responsibilities: Brand Strategy & Management: Develop, maintain, and champion the company's brand identity, guidelines, and messaging across all touchpoints. Conduct market research and competitive analysis to identify brand opportunities and challenges. Monitor brand health and reputation, implementing strategies for improvement as needed. Ensure brand consistency in all marketing materials, communications, and product offerings. Identify and implement branding initiatives that align with overall business goals and market trends. Marketing Strategy & Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (digital, traditional, events, content, social media, etc.) from conception to completion. Define target audiences and develop tailored marketing strategies to reach and engage them effectively. Collaborate with internal teams (e.g., Sales, Product, PR, Content) to align marketing efforts with business objectives. Manage marketing budgets, allocate resources effectively, and track ROI for all initiatives. Stay abreast of industry trends, emerging technologies, and best practices in marketing and branding. Digital Marketing: Oversee and optimize digital marketing channels including SEO, SEM, social media, email marketing, and website content. Manage and improve online content, ensuring it is engaging, relevant, and optimized for search engines. Analyze website traffic and user engagement, implementing strategies to improve performance. Manage social media presence and strategy, fostering community engagement and brand advocacy. Content & Communications: Work closely with the content team (or manage content creation directly) to develop compelling and on-brand marketing collateral (e.g., brochures, presentations, videos, case studies, blog posts, website copy). Develop and manage email marketing campaigns, newsletters, and other direct communication efforts. Oversee public relations activities and media outreach (if applicable). Performance Measurement & Reporting: Define key performance indicators (KPIs) for all marketing and branding initiatives. Track, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization. Present regular reports on brand health and marketing ROI to senior leadership. Team Collaboration & Leadership (if applicable): Mentor and guide junior marketing team members (if managing a team). Foster a collaborative environment within the marketing team and across departments. Manage relationships with external agencies and vendors as needed. Qualifications: Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus. Skills: Strong understanding of brand principles, brand architecture, and brand storytelling. Proficiency in digital marketing channels and tools (SEO, SEM, social media platforms, email marketing platforms, analytics tools like Google Analytics). Excellent written and verbal communication, presentation, and interpersonal skills. Creative thinking with a strong aesthetic sense and attention to detail. Analytical mindset with the ability to interpret data and make data-driven decisions. Project management skills with the ability to manage multiple priorities and deadlines. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with CRM software (e.g., HubSpot, Salesforce) and marketing automation platforms is a plus. Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.