Manager - Digital Marketing

3.0 - 4.0 years

4.0 - 8.0 Lacs P.A.

Chennai

Posted:5 days ago| Platform: Naukri logo

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Skills Required

Marketingmarketing strategiesDigital MarketingSEMdigital marketing strategiesSEOsocial media

Work Mode

Work from Office

Job Type

Full Time

Job Description

- We are seeking a Digital Marketing Manager to lead and execute tailored digital marketing strategies for diverse client jects. - This role requires a strong understanding of B2B and B2C digital marketing channels, campaign optimization, and client management. - The ideal candidate will combine strategic thinking, creativity, and data-driven to deliver measurable results aligned with client objectives. Roles and Responsibilities: - Develop and implement comprehensive digital marketing campaigns across channels, including SEO, SEM, social media, email, and display advertising. - Conduct client consultations to understand their business goals, target audiences, and marketing needs. - Perform keyword research, optimize client websites, and implement on-page and off-page SEO strategies to imve organic visibility. - Collaborate with the content team to create engaging, SEO-optimized content aligned with client objectives. - Manage and optimize PPC campaigns on platforms such as Google Ads, LinkedIn, and Meta to maximize ROI. - Conduct A/B testing, analyze campaign performance, and recommend actionable imvements for better conversions. - Develop and execute tailored social media strategies to ensure audience engagement and brand consistency. - Monitor social media trends, create interactive content, and address client-specific audience feedback. - Prepare detailed performance reports, including traffic, conversions, and KPIs, for client presentations. - Maintain regular communication with clients, viding updates, , and recommendations for ongoing campaigns. - Analyze data using tools like Google Analytics and SEMrush to identify opportunities and optimize campaigns. - Stay updated on the latest trends, tools, and technologies in digital marketing to implement innovative strategies. - Work collaboratively with internal teams, including design, content, and development, to ensure timely and successful ject delivery. Qualifications: - ven experience (minimum 3 years) managing digital marketing campaigns in B2B and B2C domains. - ficiency in tools such as Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms. - Strong ject management skills with the ability to handle multiple client jects simultaneously. - Excellent communication and presentation skills to explain complex ideas to clients and stakeholders effectively. - Analytical mindset with a ven ability to interpret data, identify trends, and make data driven decisions. - Experience in managing client expectations and consistently delivering on KPIs. - Creativity, blem-solving abilities, and adaptability to cater to different industries and client needs.

Marketing Analytics
Chennai

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