5 - 10 years

7 - 12 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsible for building and managing the digital backbone that powers IICCI's marketing efforts: CRM, websites, automation, and analytics. Ensures that communications are efficient, data-driven, and scalable.

Key Responsibilities

Manage and optimise digital ecosystem (website, portals, landing pages, social integrations, app) Own CRM system: contact database, segmentation, deduplication, enrichment Design and maintain automation workflows (email/SMS/WhatsApp journeys, dashboards) Manage integrations (event platforms, payment gateways, APIs) Translate business objectives into measurable digital strategies

Requirements

5+ years digital marketing operations Proficiency in Zoho/HubSpot/Odoo, Wix, Adobe Suite Proficiency in CMS Management (Wordpress preferred) Strong analytical mindset, GA4, automation tools Knowledge of GDPR/DPDP Excellent communication, collaborative, detail-oriented

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