Manager D2C

Company Description

Purple United Kids is a pioneering premium fashion brand offering a wide range of versatile apparel and footwear for kids of all ages. Known for its vibrant product range, the brand embodies confidence, strength, and fashion-forward thinking. Purple United Kids tells the story of new-age kids who are free-spirited, self-dependent, and confident. With a focus on fun, fashion, and functionality, every product is crafted with attention to detail to ensure a joyful shopping experience.

Role Description

This is a full-time on-site role for a Manager D2C at Purple United Sales Limited, located in Noida. The Manager D2C will oversee the direct-to-consumer business strategy, manage online sales channels, develop marketing campaigns, and ensure an exceptional customer experience. Responsibilities include analyzing sales data to optimize performance, coordinating with internal teams to streamline operations, executing promotional activities, and managing the e-commerce platform. The Manager D2C will also track industry trends to remain competitive and innovative.

Qualifications

• Experience with D2C strategy development and e-commerce platform management
• Strong understanding of digital marketing, SEO, and online advertising
• Proficiency in data analysis and performance optimization
• Excellent project management and coordination skills
• Ability to work in a fast-paced environment and meet tight deadlines
• Strong written and verbal communication skills
• Experience in the fashion or retail industry is a plus
• Bachelor's degree in Business, Marketing, or a related field