Manager - Consumer Insights

Role Overview:

We are seeking an experienced Market Research Specialist with a strong foundation in market research esp. quantitative research and a working knowledge of qualitative methods to join our dynamic team in Bangalore. The ideal candidate will be a hands-on researcher who is passionate to gather, analyse and draw findings related to smartphones and tech products, eager to extract actionable consumer insights that inform business decisions.

Key Responsibilities:

• Lead and execute end-to-end primary research projects primarily quantitative.
• Design discussion guides, questionnaires and survey instruments tailored to varied research objectives.
• Conduct consumer interviews, facilitate fieldwork, and moderate research sessions when needed.
• Manage secondary research to complement primary insights and track category trends.
• Analyze data, interpret results, and develop actionable insights to support product, marketing, and strategy teams.
• Collaborate with external research agencies, ensuring high-quality and timely deliverables.
• Work closely with cross-functional stakeholders (Product, Marketing, Sales, UX) to identify research needs and embed insights into decision-making.
• Present findings in a structured, concise, and impactful manner to internal teams.
• Comfortable with travel for field research, group discussions, ethnographic studies, and in-person interviews.

Qualifications & Skills:

• Minimum 4 years of experience in market research, with a strong focus on quantitative methodologies.
• Experience in both primary and secondary research across the entire research lifecycle.
• Proficient in survey design, research instrument design, data analysis and reporting with effective presentation skills
• Analytical ability to un-earth insights from large sets of data and present findings.
• Advanced excel skills and PowerPoint is a must. Prior experience working with survey tools is a plus.
• Exposure to qualitative research methods (IDIs, FGDs) is an advantage.
• Strong analytical thinking with the ability to translate data into insights and business implications.
• Passion for smartphones, consumer electronics, and emerging technologies.
• Excellent communication, stakeholder management, and project management skills.