Manager / Assistant Manager - Branding & Marketing

Key Responsibilities:

Branding & Communication

• Develop and maintain companies brand identity across all platforms (print, digital, on-site, corporate).
• Ensure consistent messaging and positioning across all communications.
• Conceptualize and manage brand campaigns to enhance recall and reputation.
• Coordinate with agencies/vendors for creative, media, and branding material.

Marketing Strategy & Campaigns

• Design and execute marketing plans for project launches, ongoing projects, and corporate campaigns.
• Plan & monitor ATL (print, outdoor, radio, TV) and BTL (events, activations, exhibitions) activities.
• Oversee production of marketing collaterals (brochures, presentations, videos, signage, hoardings).
• Track and analyze campaign effectiveness to optimize ROI.

Digital & Social Media Marketing

• Manage website content, SEO/SEM, paid ads, and performance marketing.
• Build strong social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Drive online lead generation campaigns in coordination with the sales team.
• Monitor analytics and competitor activity to refine strategies.

Customer Engagement & Events

• Organize customer events, property showcases, and brand experiences.
• Manage corporate communication, PR, and media relations.
• Build CRM initiatives to enhance customer loyalty and referrals.

Market Intelligence

• Conduct market research, competitor analysis, and customer insights.
• Provide data-driven recommendations to management for positioning and pricing strategies.

Key Skills & Competencies:

• Strong knowledge of branding, real estate marketing, and lead generation.
• Creative thinking with ability to develop impactful campaigns.
• Hands-on experience with digital marketing tools

  (Google Ads, Meta Ads, Analytics, SEO/SEM).

• Strong vendor management & negotiation skills.
• Excellent communication, presentation, and stakeholder management.
• Ability to work in a fast-paced, growth-oriented environment.