Leadership-Digital Marketing/Mohali

Position Overview

highly experienced and driven Leader Digital Marketing

Key Responsibilities

Strategic & Functional Leadership

• Develop and implement the digital marketing roadmap in alignment with business goals.
• Drive integrated campaigns across performance marketing, branding, SEO, social media, and CRM.
• Build a data-centric marketing culture, ensuring all actions are measurable and ROI-focused.

Team Leadership

• Lead a growing team of digital marketers across various domains: paid media, SEO, content, CRM, analytics, and design.
• Set KPIs, ensure performance reviews, and guide team members in execution excellence

Complete Ownership of Digital Sub-functions

• Performance Marketing

  : Manage and optimize paid media campaigns (Google Ads, Facebook/Meta, LinkedIn, etc.).

• SEO & Content Strategy

  : Define organic growth strategies and oversee high-quality, SEO-optimized content production.

• Social media

  : Oversee organic and paid social content strategies, engagement, and community building.

• Email Marketing & CRM

  : Execute lifecycle marketing, segmentation, and automation for lead nurturing and retention.

• Web & CRO

  : Lead website strategy including UX/UI improvements, landing page optimization, and A/B testing.

• Marketing Automation & Analytics

  : Implement tools and dashboards (e.g., GA4, Looker Studio, HubSpot) for campaign tracking and insights.

Cross-functional Collaboration

• Work closely with GM Business Growth, product, design, sales, and technology teams to ensure cohesive execution.
• Align with the larger business vision from the GCC region and adapt regional strategies to the India context.

Innovation & Trendspotting

• Stay on top of digital marketing trends, tools, and industry best practices.
• Test and introduce new channels, tools, and growth hacks that can improve customer acquisition and retention.

Requirements

• Experience

  : 10-12 years in digital marketing with at least 5+ years in a managerial/leadership capacity.

• Domain Exposure

  : Prior experience in B2C/B2B tech, digital products, e-commerce, SaaS, or marketing agencies is a plus.

• Education

  : Bachelors in marketing, Digital Media, Business, or a related field. MBA or relevant certification is a plus.

• Technical Proficiency

  :
• Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics (GA4), Data Studio, HubSpot/CRM tools
• SEO tools (SEMrush, Ahrefs), CMS (WordPress), and campaign automation tools

• Soft Skills

  : Analytical mindset, leadership, cross-functional coordination, excellent communication, and execution focus.