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Target
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Lead Specialist Media Ops

Lead Specialist Media Ops

Target

1 - 2 years

8 - 12 Lacs

Bengaluru

Posted:2 months ago| Platform:

Apply

Skills Required

digital marketing ad operations ad server technical support troubleshooting ad trafficking digital campaigns google adwords advertising media strategy sales account management campaign management marketing sizmek digital media campaigns seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Target is an iconic brand, a Fortune 50 company and one of Americas leading retailers.
As a Lead Specialist Media Ops , you will leverage your position as an ad trafficker in Digital Ad Operations to meet the needs of Roundel digital businesses & Brand Category Marketing.
This position is responsible for executing exceptional ad operation practices to launch digital campaigns (Ad Manager and Campaign Manager). You will focus on flawless execution, maintaining the Ad Ops standards set for Target. You will participate and enforce key business enhancements in relation to tagging, trafficking, creative rotation, dynamic capabilities, third-party verification and compliance and all other Ad Ops related functions. The ideal candidate for this role will have 1-2 years experience in Ad Operations with track record for executing a multitude of various campaign types, including both scale and complexity and should understand the digital marketing eco-system. The candidate for this role must have a data-driven approach and up-to-date with technological advancements that will make Target, first-to-market in the digital media space. You will focus on process efficiencies in order to ensure goals are consistently achieved. Ability to multi-task with an eye for detail is a must. Responsibilities:

Serve as an Ad Ops Specialist, owning the set-up, management, and execution of several of our top accounts, while maintaining a high-quality standard for the Advertising Operations

Work closely with different teams, like Media Strategy, Account Management, and Sales etc.

Anticipate and identify issues with campaigns and ad-creative set-up, and provide troubleshooting support for trafficking issues related to creative, trafficking tags, etc.

Quality Check of Media Plan set-up, and process Ad trafficking requests accurately and efficiently, including:

QA of trafficking sheets (identification and remediation of issues)

Upload creative files into the ad server

Assign creative to appropriate placements as detailed in the trafficking sheet

Implement business rules as instructed in the trafficking sheet

Implementation of additional ad tracking code (e.g. verification, MOATs etc.)

Generation and testing of Ad tags

QA tags and trackers (identification and remediation of issues)

Provide proof of performance post campaign launch.

About You

Possess a professional degree, preferably M.B.A/ B.Tech from a top-tier university or equivalent

1-3 years experience in digital ad operations and/or digital compliance

Complete understanding and familiarity of tools in digital ecosystem (DSPs, DMPs, Ad servers, etc.)

Experience in digital ad operations, account management or technical support

Experience with a wide variety of creative/ad serving vendors (e.g. DCM, Sizmek, Celtra, etc.)

Experience with multiple third-party verification partners such as Moat, IAS, Double Verify, White Ops

Experience with various third party tag specs including brand studies, DMPs, etc.

Highly self-motivated and well-organized with strong verbal and written communication skills

Strong sense of urgency and demonstrates initiative

High degree of professionalism and high sensitivity for confidentiality

Proven ability to collaborate across teams within an organization

Ability to solve problems creatively and effectively

Useful Links-
Life at Target-
https://india.target.com/
Benefits-
https://india.target.com/life-at-target/workplace/benefits
Culture- https://india.target.com/life-at-target/belonging

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Retail

Minneapolis MN

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Lead Specialist Media Ops