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Lead - Partner Marketing

Lead - Partner Marketing

Freshworks

5 - 8 years

20 - 25 Lacs

Bengaluru

Posted:2 hours ago| Platform:

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Skills Required

Global marketing Market development Integrated marketing Claims Google Analytics Project management Budgeting Management Product marketing Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:

We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role, you will collaborate closely with alliances, sales, and global marketing teams to plan and execute campaigns that generate pipeline, increase brand visibility, and accelerate partner-influenced revenue.

You will be the strategic lead for marketing programs across key partner types resellers, system integrators, technology alliances, and cloud platforms.

Key Responsibilities:

Partner Strategy & Planning

Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities
Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing
Collaborate with partner managers to define KPIs and engagement goals

Demand Generation & Campaign Execution

Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events
Track and optimize campaign performance to improve ROI
Work with content, design, and digital teams to support execution

Co-Marketing & MDF Management

Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims
Provide partners with campaign-in-a-box materials and templates to simplify execution
Track partner-sourced and influenced pipeline and report results

Partner Enablement & Communications

Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards, case studies, decks, etc.
Drive regular communication via newsletters, portals, and webinars
Support onboarding of new partners with go-to-market playbooks

Analytics & Reporting

Measure and report on partner marketing performance (pipeline, leads, ROI)
Share insights and best practices across regions and internal stakeholders

Qualifications

5-8 years of experience in B2B marketing, preferably with experience in partner or channel marketing
Strong knowledge of co-marketing models and working with resellers, ISVs,

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Freshworks

Software / SaaS

Chennai

1001-5000 Employees

423 Jobs

Key People

Girish Mathrubootham

Co-founder & CEO
Shivakumar Ganesan

Co-founder & CTO
Ravi S. Kumar

Chief Operating Officer

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Lead - Partner Marketing