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Lead of Catalog & Content

8 years

0 Lacs

india

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

content drive visual strategy ai marketing efficiency workflow automation tracking metrics management portfolio merchandising ml design

Work Mode

On-site

Job Type

Part Time

Job Description

Key Responsibilities:

  • Lead the end-to-end catalog lifecycle from content creation to go-live across digital platforms
  • Drive the visual content strategy, ensuring it aligns with brand aesthetics and consumer trends
  • Leverage Generative AI tools to scale imagery, videos, and product renders
  • Collaborate closely with Tech, Product, and Marketing to improve catalog discoverability and SEO
  • Ensure operational efficiency through workflow automation, SLA tracking, and content accuracy
  • Monitor catalog performance metrics (CTR, conversions, time-on-page) and iterate for continuous improvement
  • Mentor a team of designers, stylists, editors, and automation specialists.
  • Benchmark against industry standards and bring global inspiration into catalog strategy


Must-Have Qualifications:

  • 8+ years in catalog/content management or creative direction roles, preferably in e-commerce or fashion
  • Strong portfolio of visual merchandising, catalog shoots, 3D/AI tools usage
  • Familiarity with Gen-AI/ML tools in visual content creation is a major plus
  • Excellent organizational and stakeholder management skills
  • Bachelor's/ Master’s in Fashion Design / Visual Communication
  • Prior experience in fashion, lifestyle, D2C, Ecom or retail sectors

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