Lead Managment

Key Roles and Responsibilities:1. Lead Generation Support

• Coordinate with marketing to ensure continuous inflow of leads through campaigns (email, digital ads, IndiaMART, social media, website, events).
• Capture inbound inquiries via various platforms (phone, email, online platforms).

2. Lead Data Management

• Enter, update, and manage leads in CRM software (Zoho, Salesforce, Excel, etc.).
• Ensure lead data is accurate, complete, and up to date.
• Categorize leads based on source, stage, industry, and priority.

3. Lead Qualification

• Perform initial screening or validation of leads based on predefined criteria (budget, authority, need, timeline—BANT model).
• Mark leads as cold, warm, or hot based on interest and readiness to buy.

4. Lead Assignment & Follow-up

• Assign qualified leads to the appropriate sales personnel or team.
• Set reminders for follow-ups and ensure timely engagement.
• Track lead status and update progress regularly.

5. Lead Nurturing

• Engage unconverted or cold leads through email follow-ups, promotional offers, or newsletters.
• Re-engage dormant leads through periodic check-ins.

6. Reporting & Analysis

• Generate daily/weekly/monthly reports on lead status, conversion rates, sources, and sales funnel performance.
• Analyze lead quality and suggest areas for improvement in lead acquisition and conversion strategies.

7. Coordination & Communication

• Act as a bridge between sales, marketing, and management.
• Coordinate with the digital marketing team to improve lead generation tactics based on feedback.

8. CRM and Tools Management

• Ensure all interactions and updates are properly logged in CRM.
• Suggest improvements in CRM usage or workflow automation to streamline processes.

Job Types: Full-time, Permanent, Fresher

Pay: From ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Speak with the employer
+91 9840709407