Lead - Integrated Marketing

As an Integrated Campaigns Programs Lead, you will play a pivotal role in driving demand generation
through strategic third-party vendor partnerships. In this role, you will collaborate with campaign leaders to jointly define 3rd party channel strategies, optimize investments, experiment with new marketing approaches, and solve complex operational challenges. Youll get hands-on with MarTech innovations, Account-Based Marketing (ABM) tactics, and data-driven optimization all while pushing the boundaries of how we engage and convert our Ideal Customer Profile (ICP). If youre a strategic thinker who thrives at the intersection of creativity, analytics, and execution and you love the challenge of managing high-value partnerships this role is for you. Key Responsibilities

Program Strategy & Execution:

Co-own the investment strategy for high-performing third-party programs, working alongside campaign leaders to align budget allocation with business objectives. Develop scalable, data-driven programs that target the right ICP in the TAM across content syndication, BANT lead generation, and webinar activations. Experiment boldly test innovative campaign approaches, optimize for conversions, and unlock new ways to drive pipeline growth. Work cross-functionally with marketing, sales, finance, and analytics teams to ensure on-time execution and measure impact. Build feedback loops to continuously refine and optimize programs based on performance insights and sales feedback.

Vendor Management & Negotiation:

Negotiate high-value contracts and pricing models to drive the best outcomes balancing cost efficiency with quality lead generation. Manage the end-to-end contract lifecycle from SOW approvals to finance sign-offs and invoice tracking to ensure operational excellence. Build strategic, long-term relationships with partners, fostering innovation and collaboration to enhance campaign performance. Performance Monitoring & Analytics: Be the data-driven decision-maker track performance metrics, analyze pipeline contribution, and adjust spend based on real-time insights. Own post-campaign analysis identify trends, optimize lead flows, and recommend best practices to improve conversion rates. Present insightful performance reports to key stakeholders, influencing future investments and strategic pivots.

Education & Experience:

Bachelor s degree in Marketing, Business, Communications, or a related field.
3-5 years of experience in campaign management, vendor negotia