Lead - GTM Strategy and Operations

The Lead - GTM Strategy and Operations role at Trade Pe based in Mumbai is a full-time, onsite position that requires a strategic thinker with the ability to execute plans effectively. As the Lead, your primary responsibility will be to develop and implement go-to-market strategies for new products and customer segments, focusing on Indian exporters and MSMEs. This includes market segmentation, revenue enablement, performance tracking, cross-functional collaboration, and gathering market insights to drive product and GTM strategies. Key Responsibilities: - Define and execute comprehensive go-to-market strategies for new products and customer segments, particularly Indian exporters and MSMEs. - Identify and prioritize key customer segments within the Indian exporter and MSME ecosystem, tailoring GTM approaches for each. - Collaborate with sales and product teams to create scalable channels and drive revenue growth through effective GTM initiatives. - Develop and track key performance indicators to measure the success of GTM strategies and optimize conversion funnels. - Align GTM goals with product, marketing, technology, and legal teams for seamless execution. - Gather competitive intelligence, customer feedback, and market insights to inform product and GTM strategies. Cultural Requirements: - Strategic Hustler: Blend of strategic thinking and hands-on execution. - Relationship Builder: Strong interpersonal skills for effective collaboration and understanding customer needs. - Market Obsessed: Curiosity and passion for global fintech, trade trends, and dynamics of Indian exporters and MSMEs. - Execution Excellence: Ability to manage complex programs and drive operational success. - Collaborative Mindset: Effective collaboration with internal stakeholders and external partners. Qualifications & Experience: - 4+ years of experience in GTM, business development, or strategy roles in fintech, trade finance, or banking. - Proven track record of launching new markets/products and driving customer acquisition, preferably in the Indian exporter and MSME segment. - Understanding of the unique needs and challenges of Indian exporters and MSMEs. - Experience in fast-paced, high-growth environments or startups. - Bachelors degree in Business, Finance, or related field; MBA preferred.,