Lead Generation through Digital Marketing

Drive lead generation campaigns for real estate projects through Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.

• Develop strategies to attract and convert potential buyers into qualified leads.
• Implement SEO/SEM tactics to improve inbound lead flow and search visibility.
• Design and optimize landing pages, funnels, and creatives to maximize lead conversion rates.
• Monitor campaign KPIs (CPL, CTR, Conversion Rate, ROI) and share detailed performance reports.
• Manage and grow Housivity’s social media presence with content aimed at lead nurturing.
• Collaborate with sales teams to align digital marketing efforts with lead qualification processes.
• Conduct market and competitor analysis to identify opportunities for lead acquisition.
• Ensure continuous A/B testing on ads, creatives, and targeting for improved results.
• Support online/offline marketing activities like webinars, events, or exhibitions to capture new leads.

Key Skills Required:

• Proven experience in lead generation campaigns using Google Ads, Facebook Ads, and Instagram Ads.
• Strong knowledge of SEO, SEM, and lead funnels.
• Proficiency in digital tools (Google Analytics, Search Console, Tag Manager, CRM platforms, Canva, etc.).
• Experience in real estate or performance-driven marketing preferred.
• Excellent analytical skills with ability to reduce Cost Per Lead (CPL) and maximize ROI.
• Strong communication and collaboration skills.

for digital marketing:_

Roles & Responsibilities:

• Plan, develop, and execute end-to-end digital marketing campaigns across platforms (Google Ads, Facebook Ads, Instagram Ads, etc.) to generate quality leads for real estate projects.

• Manage SEO/SEM strategies to enhance website ranking, visibility, and traffic.

• Create, manage, and optimize paid campaigns (PPC, social media ads) to maximize ROI.

• Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Ads Manager, etc.).

• Manage and grow Housivity’s social media presence through engaging content, blogs, and posts.

• Collaborate with internal teams for content creation, creatives, and digital assets.

• Conduct market and competitor research to identify trends and new opportunities.

• Optimize landing pages, ad creatives, and digital funnels to improve conversion rates.

• Ensure brand consistency across all digital channels.

• Support offline/online marketing activities like webinars, events, or real estate exhibitions.

Job Type: Full-time

Pay: ₹10,000.00 - ₹40,000.00 per month

Work Location: In person