Lead Generation Specialist - Inside Sales

Responsibilities:

• Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails.
• Implement sales automation tools and processes to improve outreach efficiency.
• Utilize Email Marketing, LinkedIn, and other marketing channels for lead generation and brand visibility.
• Set up and manage B2B partnerships establish and foster collaborations to expand business offerings.
• Prepare for prospect calls by researching company background and gathering relevant lead information.
• Identify customer buying trends and deliver insightful reports to management.
• Enter, update, and maintain accurate CRM information on leads, prospects, and opportunities.
• Develop and execute strategic sales and marketing initiatives to drive business growth.
• Assist in digital marketing efforts including campaign creation, performance tracking, and optimization.

Requirements:

• Strong verbal and written communication skills.
• Experience with sales automation tools and processes.
• Ability to write compelling and professional content emails.
• Proven ability to source new sales opportunities through cold calling.
• Confident and articulate in speaking with prospects and clients.
• Strong listening and presentation skills.
• Quick thinker with presence of mind to influence and persuade decision-makers.
• Skilled in identifying key B2B players and conducting account research.
• Proficient in using CRM tools and Microsoft Office suite.
• Strong interpersonal skills and relationship-building abilities.
• Ability to work under target-based environments.
• Hands-on experience in email marketing campaigns.
• Ability to develop a compelling narrative or story for customer engagement.

Qualifications:

• 4 5 years of experience in B2B selling is required.
• Experience in selling cybersecurity solutions is an added advantage.
• Bachelor s degree or equivalent experience in Business or a related field.
• Excellent written and verbal communication skills.
• Ability to multitask, organize, and prioritize work effectively.
• Strong understanding of cybersecurity concepts and market trends.