Lead Generation Specialist (Google Ads, Meta & Digital Platforms)

Mentoria Overseas Education

2 years

0 Lacs

nashik maharashtra india

Posted:2 months ago| Platform:

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Skills Required

ads drive research targeting metrics marketing analytics tracking optimization communication

Work Mode

On-site

Job Type

Full Time

Job Description

Lead Generation Specialist

Responsibilities:

Plan, set up, and manage paid campaigns on Google Ads, Meta, and other relevant platforms.
Optimize campaigns to maximize ROI and reduce cost per lead.
Conduct keyword research, audience targeting, and competitor analysis.
Create compelling ad copies and work with the creative team for visuals.
Track performance metrics and provide actionable insights.
Manage lead funnels and ensure smooth handover to the sales team.
Stay updated with digital marketing trends and platform policies.

Requirements:

2+ years of hands-on experience in
lead generation campaigns
.
Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.
Experience in running
performance-driven campaigns
with measurable results.
Proficiency in lead tracking, conversion optimization, and A/B testing.
Good communication and analytical skills.

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