Lead Generation Associate / Inside Sales Associate

Job Description

Join one of India's Top 100 Best Companies to Work for, Novac Technology Solutions Private Limited. As a digital transformation and cloud solutions company with strong expertise in Financial Services, Insurance Services, Immersive and Learning solutions, we innovate and create a niche for organizations in an ever-evolving digital landscape About the Role: We are looking for an ambitious and dynamic Lead Generation Specialist to generate lead, client outreach, and sales pipeline creation for our Digital Lending Solutions. The candidate will play a critical role in connecting with potential clients, understanding their needs, and positioning our offerings to help them accelerate their digital lending transformation. Key Responsibilities: Study our Digital Lending solution in detail and tailor value propositions specific to each target segment (NBFCs & fintechs). Identify and prospect potential customers through outbound calls, emails, LinkedIn, and other channels. Research target accounts in NBFCs and fintech companies to identify key stakeholders and decision-makers. Research and track new players in the lending space (via RBI, NHB, etc.) to build a dynamic and relevant prospect list. Do email campaigns Monitor BFSI events and industry conferences across the country, participate actively to represent Ziva, build brand visibility, and network with key stakeholders Should take stall in BFSI events and propagate Ziva Maintain and update a competitor intelligence database, mapping their customer base, understanding gaps, and identifying opportunities for conversion Engage with prospects to understand their current solutions effectiveness and identify pain points with competitor offerings. To keep track of tenders for digital lending platform Qualify leads and schedule discovery calls or product demos for the Sales/Account Executives. Collaborate with marketing and sales teams to improve lead qualification strategies and campaign effectiveness. Maintain accurate records of lead interactions, statuses, and notes in the CRM system. Consistently meet or exceed monthly targets for lead generation and qualified opportunities. Stay updated on market trends and competitors to identify new outreach opportunities. Desired Skills & Experience: MBA-Marketing fresher who has a strong interest towards Lead Generation for SaaS, Fintech, or Digital Lending Solutions. Strong communication and persuasive skills. Familiarity with CRM tools and sales outreach platforms. Self-motivated with a target-driven approach. Willingness and ability to travel as needed Fluency in Hindi and English is mandatory Interested candidates can share your updated CV to dijilin.d@novactech.in Show more Show less