Lead Designer

Company Description

No Grey Area combines Indian heritage, craftsmanship, and form with contemporary functionality of streetwear and workwear. The brand bridges the gap between the mysticism of ancient India and the everyday life of urban India. The label is dedicated to authentic cultural representation.

KRA

Revenue Growth / Business Development

Support Business Development/Revenue growth through research and creation of new designs /samples

Delivery of suitable presentations to Brand Advisors & Creative Director

Oversee & manage the team from ideation to delivery of each collection

Research & Development

Impact of R&D in product development that becomes a lever for increased sales and customer delight

Ensure suitability and adaptability of such technology for bulk production

Innovation & Sustainability

Bring out market relevant collections/products that are accepted by the Management

Exercising cost controls in all sourcing & developments

DetailedJobDescription :

Design and Development:

Create innovativeMens&Women'sweardesigns, including apparel and accessories that align with brand aesthetics and market trends.

Develop technical specifications, sketches, and prototypes for new products.

Trend Research:

Conduct market research to identify emerging trends, materials, and technologies in Luxury RTW.

Analyze competitor products and consumer preferences to inform design decisions.

Stay updated on advancements in fabric technology, sustainable materials, and production techniques.

Material Selection:

Select appropriate fabrics, trims, and accessories that enhance the performance, durability, and style of the products.

Work with suppliers to source high-quality, innovative materials that meet design and functional requirements.

Collaboration and Communication:

Work closely with cross-functional teams, including marketing, sales, and production, to ensure alignment on design vision and product goals.

Present design concepts and collections to internal stakeholders and incorporate feedback into final designs.

Maintain clear and effective communication, attention to detailwith merchandising & factoryteams to ensureproduct executionandmeeting the quality as expected.

Technical Design:

Develop detailed technical drawings and specifications for each design.

Ensure that all designs meet the brand's aesthetic, fit, function, and quality standards.

Oversee sample development, fittings, and revisions to ensure that the final product meets design intent.

Skill Requirement

Good knowledge of fabric material, design details and fabric construction

Produce sketches, mock-ups, and digital renderings to bring design concepts to life

Understanding of application of fabrications and an assortment of trims

Collaborate with internal teams to Design innovative and on-trend apparels and accessories goods that resonate with our target audience

Minimum candidate qualifications

Degree in FashionDesign, Min work experience in an Export or Indian Designer Brand for 6-7years.

Strong understanding of pattern making, Indian embroidery and various printing techniques.

6-7 years of experience in either Export or Indian Designer Label (Both Mens & Womenswear)

Ability to interpret fashion trends and translate them into commercial designs.

Sound knowledge of Adobe Photoshop and Illustrator a must

Experience in CLO 3D and VStitcherwill be added advantage

Advanced visual and written communication skills

Team Management

Monitor and manage timelines / Calendar & Presentation schedules

Monitorsmooth interdepartmentalcommunication

Motivate and monitor Junior Designers progress and growth.