Lead - Base Marketing

As a candidate for this role, you will be responsible for driving upsell & cross-sell strategies for high-value accounts. You will collaborate closely with sales teams to enhance funnel growth and track campaign performance to optimize marketing ROI. Your role will involve creating and implementing unique, CXO-level engagement initiatives and experiences. Key Responsibilities: - Develop and execute upsell & cross-sell strategies for high-value accounts - Collaborate with sales teams to enhance funnel growth - Track campaign performance to optimize marketing ROI - Create and implement unique, CXO-level engagement initiatives and experiences Qualifications Required: - Proven track record in B2B segments such as BFSI, IT/ITES, and Manufacturing - Ability to design and execute innovative customer engagement programs - Proficiency in social media and content marketing - Exceptional communication and event anchoring skills - Analytical thinker with a keen eye for customer insights - Previous experience in high-value account management - Strong foundation in brand management About the Company: Tata Tele Business Services (TTBS), a part of the esteemed Tata Group of Companies, is at the forefront of transforming businesses through digitalization. As the leading provider of connectivity and communication solutions for businesses in India, TTBS offers a comprehensive range of services including connectivity, collaboration, cloud, security, IoT, and marketing solutions. With a focus on customer-centricity and innovation, TTBS is recognized by customers and peers for its commitment to excellence. *Note: The additional details about the company have been included as part of the job description for better context.,