Lead Associate - Central Events

Job Description

Job Title: Events Manager (eCommerce) Location: Bengaluru Reports To: Deputy Director - Events Job Summary: We are looking for a creative and detail-oriented Events and Visual Merchandiser to join our eCommerce team. In this role, you will be responsible for creating visually compelling online shopping experiences and organizing events that drive brand awareness and customer engagement. You will work closely with the marketing, design, and eCommerce teams to ensure our visual merchandising strategy enhances the online shopping experience and supports our broader business goals. Key Responsibilities: Visual Merchandising Develop and execute visual merchandising strategies for the eCommerce site to create engaging, visually appealing product displays. Collaborate with design and product teams to create visually stunning product pages, banners, and other website elements. Ensure that the online stores layout, photography, and graphics align with the brands aesthetic and current trends. Optimize product placement, cross-selling, and upselling strategies to enhance customer experience and drive sales. Maintain and update product categories, collections, and featured items based on seasonal themes, promotions, and inventory availability. Analyze website performance and customer behavior to refine visual merchandising strategies for maximum impact and sales conversion. Conduct A/B testing visual elements to identify what resonates best with customers and improves sales performance. Events: Plan and execute both virtual and in-person events (e.g., product launches, influencer collaborations, pop-ups, and online promotions) to engage with customers and enhance brand visibility. Work with the marketing team to promote events through email, social media, and on-site messaging. Coordinate with vendors, partners, and suppliers for event logistics, including venue management, shipping, and product displays. Ensure that event experiences align with the company s brand guidelines and visual identity. Assist in coordinating event budgets, timelines, and resource allocation. Gather post-event feedback and data to measure the success of events and identify opportunities for future improvements. Support the development and execution of promotional campaigns tied to events, ensuring alignment across all eCommerce touchpoints. Qualifications: Bachelor s degree in Marketing, Visual Merchandising, Fashion Merchandising, Business, or a related field (or equivalent experience). Proven experience in visual merchandising, retail design, or eCommerce marketing (preferably in fashion, lifestyle, or beauty industries). Strong understanding of eCommerce best practices, website user experience (UX), and online customer behavior. Creative flair with an eye for design, color, and detail, as well as the ability to bring product stories to life visually. Strong project management skills, with the ability to manage multiple priorities and work effectively under tight deadlines. Excellent communication skills, with the ability to collaborate across teams (design, marketing, product, and sales). Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.) and familiarity with eCommerce platforms (Shopify, Magento, etc.). Experience with event planning, logistics, and execution, with a solid understanding of virtual event platforms and tools. Data-driven mindset, able to analyze website performance and event data to improve strategies. Detail-oriented, with a passion for creative problem-solving and continuous improvement. " Who are we Myntra is India s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.