Lead Associate - Central Events

Job Description

Job Title: Events Manager (eCommerce) Location: Bengaluru Reports To: Deputy Director - Events Job Summary: We are looking for a creative and detail-oriented Events and Visual Merchandiser to join our eCommerce team. In this role, you will be responsible for creating visually compelling online shopping experiences and organizing events that drive brand awareness and customer engagement. You will work closely with the marketing, design, and eCommerce teams to ensure our visual merchandising strategy enhances the online shopping experience and supports our broader business goals. Key Responsibilities: Visual Merchandising Develop and execute visual merchandising strategies for the eCommerce site to create engaging, visually appealing product displays. Collaborate with design and product teams to create visually stunning product pages, banners, and other website elements. Ensure that the online store's layout, photography, and graphics align with the brand's aesthetic and current trends. Optimize product placement, cross-selling, and upselling strategies to enhance customer experience and drive sales. Maintain and update product categories, collections, and featured items based on seasonal themes, promotions, and inventory availability. Analyze website performance and customer behavior to refine visual merchandising strategies for maximum impact and sales conversion. Conduct A/B testing visual elements to identify what resonates best with customers and improves sales performance. Events: Plan and execute both virtual and in-person events (e.g., product launches, influencer collaborations, pop-ups, and online promotions) to engage with customers and enhance brand visibility. Work with the marketing team to promote events through email, social media, and on-site messaging. Coordinate with vendors, partners, and suppliers for event logistics, including venue management, shipping, and product displays. Ensure that event experiences align with the companys brand guidelines and visual identity. Assist in coordinating event budgets, timelines, and resource allocation. Gather post-event feedback and data to measure the success of events and identify opportunities for future improvements. Support the development and execution of promotional campaigns tied to events, ensuring alignment across all eCommerce touchpoints. Qualifications: Bachelors degree in Marketing, Visual Merchandising, Fashion Merchandising, Business, or a related field (or equivalent experience). Proven experience in visual merchandising, retail design, or eCommerce marketing (preferably in fashion, lifestyle, or beauty industries). Strong understanding of eCommerce best practices, website user experience (UX), and online customer behavior. Creative flair with an eye for design, color, and detail, as well as the ability to bring product stories to life visually. Strong project management skills, with the ability to manage multiple priorities and work effectively under tight deadlines. Excellent communication skills, with the ability to collaborate across teams (design, marketing, product, and sales). Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.) and familiarity with eCommerce platforms (Shopify, Magento, etc.). Experience with event planning, logistics, and execution, with a solid understanding of virtual event platforms and tools. Data-driven mindset, able to analyze website performance and event data to improve strategies. Detail-oriented, with a passion for creative problem-solving and continuous improvement.