Posted:1 week ago|
Platform:
On-site
Full Time
Experience: 10+ years (with 2+ years in consulting on AI/ML, Generative AI, or applied data science)
We are seeking a Generative AI Lead to drive the adoption, design, and deployment of AI-led solutions across marketing workflows including Creative, Media and business transformation initiatives. The role requires a blend of strategic thinking, and hands-on knowledge of Predictive & generative ecosystem AI creative problem-solving — someone who can translate complex AI capabilities into scalable, high-impact business outcomes.
· Define and execute the Generative AI roadmap for the organization, identifying high-value use cases across marketing, creative, operations, and data ecosystems.
· Work with APAC & global team to roll out our global AI systems & initiatives at local market. (LLM-based tools, content generation, personalization, data synthesis, prompt engineering frameworks).
· Partner with creative, data, and technology teams to prototype and productionize AI-driven workflows (text, image, video, or code generation).
· Consult clients - AI overview sessions, workshops to solve their business and marketing challenges with AI solutions and AI powered customer experiences
· Act as an internal AI evangelist — running workshops, training sessions, and proof-of-concept demos to drive AI literacy across teams.
· Work with internal teams across agencies to help them adopt the right tools for their purposes, as well as help them solution for customer experience ideas
· Establish AI usage guidelines ensuring responsible, explainable, and ethical deployment of models within organizational frameworks.
Required Skills & Experience
· 10+ years of experience in technology, data science, or digital transformation, with at least 2+ years in AI/ML or Generative AI applications.
· Strong understanding & experience consulting about LLMs , synthetic image & voice video and music generation, prompt engineering.
· Strong understanding of upcoming agentic solutions experiences such as LangChain.
· Experience integrating AI into marketing, creative, operations, and data ecosystems would be an added advantage.
· Ability to communicate technical concepts to non-technical stakeholders with clarity and business impact.
· Understanding of AI governance, IP, and ethical implications.
· Experience working in agency, consulting, or enterprise digital transformation environments is a plus.
· Bachelor’s/Master’s degree
· Prior experience in a consulting, marketing, or digital innovation setup.
What We Offer
· Opportunity to shape the future of AI-driven transformation in marketing and communications.
· Collaborative, innovation-first culture with global exposure.
· Access to cutting-edge AI platforms and experimentation environment.
Publicis Groupe
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