Lead - AI Transformation

As a Generative AI Lead at our organization, your role will involve driving the adoption, design, and deployment of AI-led solutions across marketing workflows. You will need a blend of strategic thinking and hands-on knowledge of Predictive & generative ecosystem AI creative problem-solving to translate complex AI capabilities into scalable, high-impact business outcomes. **Key Responsibilities:** - Define and execute the Generative AI roadmap for the organization, identifying high-value use cases across marketing, creative, operations, and data ecosystems. - Work with APAC & global team to roll out global AI systems & initiatives at the local market, including LLM-based tools, content generation, personalization, data synthesis, and prompt engineering frameworks. - Partner with creative, data, and technology teams to prototype and productionize AI-driven workflows (text, image, video, or code generation). - Consult clients through AI overview sessions and workshops to solve their business and marketing challenges with AI solutions and AI-powered customer experiences. - Act as an internal AI evangelist by running workshops, training sessions, and proof-of-concept demos to drive AI literacy across teams. - Assist internal teams across agencies in adopting the right tools for their purposes and help in solutioning for customer experience ideas. - Establish AI usage guidelines to ensure responsible, explainable, and ethical deployment of models within organizational frameworks. **Required Skills & Experience:** - 10+ years of experience in technology, data science, or digital transformation, with at least 2+ years in AI/ML or Generative AI applications. - Strong understanding & experience consulting about LLMs, synthetic image & voice video, and music generation, prompt engineering. - Strong understanding of upcoming agentic solutions experiences such as LangChain. - Experience integrating AI into marketing, creative, operations, and data ecosystems would be an added advantage. - Ability to communicate technical concepts to non-technical stakeholders with clarity and business impact. - Understanding of AI governance, IP, and ethical implications. - Experience working in an agency, consulting, or enterprise digital transformation environments is a plus. In this role, you will have the opportunity to shape the future of AI-driven transformation in marketing and communications in a collaborative, innovation-first culture with global exposure. You will also have access to cutting-edge AI platforms and experimentation environments.,