Key Accounts Manager

Job Summary:

We are seeking a dynamic and results-oriented Key Account Manager to manage and grow our existing

retail partnerships. The role requires a proactive leader who will act as the single point of contact for sales

and operations, ensuring strong relationships and optimal in-store product visibility and compliance. The

ideal candidate is both relationship-focused and data-savvy, with strong analytical and team management

skills.

Key Responsibilities:

Act as the primary liaison between Wakefit and key retail partners.

Drive sales and operational excellence within each partner account.

Develop and maintain strong long-term relationships with key stakeholders.

Conduct regular partner store visits to ensure product visibility, pricing, display, and stock

compliance.

Coordinate with merchandising teams and partner staff to implement brand guidelines.

Lead and guide the field sales/promoter team within the partner network.

Set targets, review performance, and ensure achievement of KPIs.

Place and track orders using special sales and inventory tools/platforms.

Coordinate demand planning with the supply chain and operations teams.

Carry out monthly and quarterly sales and payout reconciliation with partner accounts.

Resolve discrepancies and maintain transparency in commercial settlements.

Work closely with finance and accounts teams to align on receivables and claims.

Use CRM and SQL queries to extract actionable insights.

Create and maintain dashboards for sales performance, stock movement, and key

metrics.

Analyze trends to inform business strategy and improve partner performance.

Required Skills & Qualifications:

• Bachelor's degree in Business or a related field
• 36 years of experience in Key Account Management or Modern Trade.
• Strong sales acumen with a track record of achieving or exceeding sales targets.
• Excellent negotiation, communication, and relationship-building skills.
• Strong working knowledge of CRM systems, Microsoft Excel, and data analysis.
• Proven experience in team management and partner relationship building.
• Excellent communication, negotiation, and interpersonal skills.
• Willingness to travel for partner visits and store audits.