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Key Accounts Manager

6 - 11 years

4 - 7 Lacs

Posted:2 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

E-Commerce Manager The E-commerce Sales Manager oversees and manages the online sales and marketing activities of the e-commerce business. This includes developing and implementing strategies to increase online sales, optimising the user experience of the e-commerce website, managing the e-commerce platform and technology, and leading a team of e-commerce specialists. Job Brief We are currently hiring an E-commerce Sales Manager who will be responsible for managing the platforms and global marketplaces and ensuring the achievement of Monthly, Quarterly, and annually targets in terms of revenue and operating expenses. Objectives of this role Develop and implement effective e-commerce growth strategies to identify and capture new customer base and business opportunities. Optimise end-to-end e-commerce journey for our customers, from lead generation to conversion and post-purchase follow-up. Manage and maintain e-commerce platforms, including product listings, pricing and inventory management. Enhance customer experience by working closely with other departments, such as Product development, Designing, Marketing, Content, Logistics and many more. Your tasks Conduct market research and analysis to identify potential prospects, conduct outreach, and build customer relationships to drive sales. Analyse data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations for improvement. Conceptualise digital marketing initiatives, analyse data and measure results Plan and monitor existing paid search marketing campaigns or anything else which needs to be added as per the market demand. Partner with brand owners to leverage all marketing opportunities on Amazon, Flipkart, Hyugalife, Shopify etc. Create and manage product keywords, descriptions for online marketplace platforms. Pioneer and create new opportunities with ecommerce accounts, identifying white space and marketing opportunities to additional generate sales from the market. Build a trust and foster a relationship to be recognised as a premium ecommerce supplier. Conduct extensive online research, at all times understanding marketing and sales strategies from all major ecommerce retailers Actively participate in scheduled internal weekly and annual sales meetings, preparing in advance to share relevant and beneficial information Collaborate with your sales peers, design teams and management to ensure that you are offering the very best assortment to the customer. Demonstrate our products with sales data to prospective clients, negotiate contracts and close sales deals with stakeholders. Collaborate with cross-functional teams, including development, marketing and customer service, to execute online campaigns and promotions to attract leads. Attend conferences, events, and trade shows to showcase our product and the retail sales team. Managing and executing promotional campaigns. Coordinating with Product Development and Design team for smooth processing of the promotional campaigns. Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through, and offering code performance. Working closely with demand planning along with logistics and dispatch teams in order to ensure smooth order fulfilment. KEY Required skills and qualifications 8+ years of experience in the e-commerce industry with a proven track record of driving online sales and achieving revenue targets. Strong expertise in managing product listings, inventory management, pricing strategies, and other e-commerce operations to optimise product visibility, customer engagement, and sales conversion. You have a degree in Marketing, Business Administration, or a related field. Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, order management systems, and customer relationship management (CRM) software. Excellent analytical skills in analysing data, conducting market research, and understanding customer behaviour to identify trends and opportunities for growth. Great analytical mindset with an ability to use data to drive decision-making and present solutions for boosting online sales. Experience managing e-commerce platforms such as Amazon, Flipkart, Hyugalife, etc. Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, or similar to track and analyse e-commerce performance metrics. Familiarity with online marketing tools, including social media advertising, email marketing, SEO and SEM. Willingness to travel (domestic and international) for company events. Proficient communication skills, both written and verbal, with fluency in English. Additional language proficiency in regional languages would be an advantage.

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