KEY Account Manager - MOM & BABY

Job Summary:

We are looking for a passionate Key Account Manager to manage strategic partnerships with major retailers in the Mom & Baby segment. The successful candidate will drive growth through baby specialty stores, major retailers, and online platforms while understanding the unique needs of family consumers.

Key Responsibilities:

Strategic Account Partnership

• Onboard and manage key accounts including baby specialty retailers, department stores, and online platforms.
  
• Develop account-specific strategies for baby and family product categories.
  
• Execute joint business planning with major baby product retailers.
  
• Build strategic partnerships with pediatric and maternity healthcare providers.
  

Family Consumer Focus

• Understand the buying journey of new parents and growing families.
  
• Develop account strategies that address different family life stages.
  
• Plan promotions around baby milestones, holidays, and family occasions.
  
• Create educational partnerships that support new parent customers.
  

Sales Performance & Growth

• Achieve sales targets across assigned mom and baby retail accounts.
  
• Negotiate promotional terms, shelf space, and marketing support.
  
• Plan seasonal campaigns for baby registries, baby showers, and family events.
  
• Monitor account performance and implement family-focused growth strategies.
  

Product Launch & Education

• Coordinate new baby product launches with key retail partners.
  
• Provide product education and training to retail staff.
  
• Manage baby product demonstrations and sampling programs.
  
• Support retailers with baby safety and product information resources.
  

Market Intelligence & Insights

• Track trends in parenting, baby care, and family lifestyle products.
  
• Monitor competitor activities in mom and baby retail channels.
  
• Provide insights on family consumer behavior and shopping patterns.
  
• Analyze baby product performance across different retail formats.
  

Requirements:

• Bachelors degree in Business, Marketing, or a related field (MBA preferred).
  
• 4–7 years of experience in key account management, category management, or B2B sales—preferably in FMCG, Mom & Baby, or related categories.
  
• Strong analytical, negotiation, and communication skills.
  
• Proven track record of growing accounts and managing large volumes.
  
• Experience in working with e-commerce platforms and retail chains is a plus.
  
• Proficiency in Excel, analytics tools, and CRM software.