Key Account Executive

Job Summary-
➢ Responsible for sales and share of company products in key institutions in the respective territory/ market KEY RESPONSIBILITIES
➢ To achieve agreed portfolio sales targets through effective territory coverage ➢ To drive activation execution in the assigned territory/accounts ➢ To achieve brands wise targeted market share for focus brands ➢To drive penetration for key brands in the designated area of control ➢ To initiate, manage & monitor tie-up accounts on regular basis, jointly plan events & promotional calendar for the same outlets ➢ Effectively implement S & D processes, outlet wise planning, accounts receivable ➢ To manage A&P budget for the outlets, planning & implementation for the same ➢ To promote product and consumer awareness by organizing activities like sampling, on-premise promotions, local events etc. ➢ To drive quality visibility for the brand across Institutions. ➢ To identify shelf-space in prime outlets and put up proposals for securing them. ➢ To constantly look for new market opportunities and recommend appointment of new dealers, Programmes, incentives, schemes etc. ➢ To systematically collect and report information on competition. ➢ Ensure width of coverage of each brand through effective distribution structure ➢ To ensure monthly reporting of objectives and results achieved including route plan accounting and territory Coverage. INTERACTIONS
INTERNALLY :
➢ Marketing, to ensure activation and promotion of brands are done effectively ➢ Logistics to ensure supplies to the agreed hotels/properties happen as accordingly. ➢ Finance to ensure, claim settlements of self and agreed hotels and proper ties are done within the agreed timelines. ➢ Legal to ensure all agreements are executed as per PR guidelines EXTERNALLY:
➢ Purchase managers of hotels, properties. ➢ Restaurant/ Bar managers of respective hotels. ➢ F&B Managers of hotels, properties. ➢ GM’ s

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