Junior Associate - Brand Marketing (Contract)

0 - 2 years

3 - 5 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

About the Role:

You’ll work with the team that works on acquisition and retention across the Razorpay ecosystem; designing experiments, running campaigns, and learning how data and creativity come together to drive business results.

What You’ll Do:

  • Assist in the planning and execution of marketing campaigns aimed at acquiring and retaining users.
  • Help segment audiences, track journeys, and learn what goes behind lifecycle marketing.
  • Collaborate with product, design, and analytics teams to bring campaigns to life across owned and paid channels.
  • Support campaign analysis and learn how to interpret metrics like CTR, VTR, and retention rates, and use them to improve performance.
  • Research market trends and customer behavior to fuel future campaigns.
  • Experiment fearlessly, test ideas, tweak copy, play with formats, and learn what actually moves the needle.

What You Bring:

  • A strong curiosity about how marketing works, not just what looks good, but what performs well.
  • Enthusiasm to learn the data-driven side of marketing, from acquisition funnels to retention strategies.
  • A creative spark - you love solving problems and thinking of fresh ways to engage users.
  • A self-starter mindset - proactive, organised, and ready to learn by doing.

Why You’ll Love It Here:

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