Jr. Media Buyer / Planner

MEDIA BUYER / PLANNER

Location: Malad West, Mumbai

Job Type: Full-Time

Department: Media & Strategy

Experience: 2-3 years

CTC: Matching Industry standards

Kindly write to us with your resume at talentaffair@gmail.com

Role Overview:

We are looking for data-driven and detail-oriented Media Buyer/Planner to join our growing

media team. The ideal candidate will have a strong understanding of digital media platforms

and buying strategies, along with experience in planning and optimizing paid campaigns across

multiple channels.

Key Responsibilities:

 Develop and execute digital media plans across platforms such as Meta (Facebook &

Instagram), Google Ads, YouTube, and programmatic channels.

 Monitor campaign KPIs like CTR, CPA, CPC etc and drive continuous improvements.

 Run A/B tests for creatives, audiences, and landing pages.

 Handle end-to-end media buying: audience targeting, budget allocation, bidding

strategy, campaign setup, monitoring, and optimization.

 Analyze campaign performance, generate insights, and present reports with

recommendations for improvement.

 Collaborate with creative teams to ensure media assets align with platform best

practices.

 Stay updated on industry trends, platform updates, and emerging ad formats.

 Collaborate with the strategy team to align media planning with business objectives and

campaign KPIs.

 Negotiate with vendors and explore partnerships to enhance media effectiveness and

efficiency.

Requirements:

 2–3 years of relevant experience in digital media buying and planning.

 Strong proficiency in platforms like Google Ads, Meta Ads Manager, etc.

 Analytical mindset with hands-on experience in using analytics tools (eg: Google

Analytics).

 Excellent communication and presentation skills.

 Certification in Google Ads or Meta Blueprint is a plus.