Integrated Marketer

10 - 14 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As an Integrated Marketer at our company, you will be responsible for developing and executing innovative, multi-channel marketing programs to drive measurable business impact. Your role will involve strategic planning, integrated campaign management, and measurement & reporting to ensure cohesive brand experiences across global markets. Key Responsibilities: - Develop and implement integrated marketing strategies aligned with corporate goals and market opportunities. - Implement best practices in media, creatives, and campaign execution to maximize ROI. - Collaborate with internal stakeholders and external agencies to drive alignment and execution excellence. - Plan, execute, and orchestrate multi-channel marketing campaigns with consistent brand voice and unified customer journeys. - Define KPIs, monitor campaign performance, and provide actionable insights for continuous improvement. - Establish reporting frameworks for tracking marketing effectiveness and ROI across channel campaigns. What we are looking for: - Experience: 10+ years in marketing with expertise in integrated marketing strategy. - Marketing Expertise: Hands-on experience with multi-channel marketing, marketing automation platforms, CRM systems, and ABM. - Strategic & Analytical Mindset: Ability to use data and insights to inform marketing strategies. - Communication: Ability to influence and collaborate across international teams and communicate effectively with stakeholders. - Adaptability & Innovation: Comfortable working in ambiguity and passionate about leveraging new marketing technologies. - Industry Knowledge: Experience in B2B marketing, preferably in technology, components, or related fields. - Educational Background: Bachelors degree in Marketing, Business, or related discipline; Masters degree is a strong plus. - Open to working across time zones. Preferred Qualifications: - Experience in a global organization with cross-cultural teams. - Advanced knowledge of channel strategy, digital marketing landscape, and marketing technology best practices. - Strong copywriting, editing, and messaging architecture skills. - Proven ability to effectively manage budgets, vendor relationships, and external agencies. - Positive attitude, strategic problem-solving skills, and a proactive mindset.,

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