Influencer Marketing Manager (US Market)

Job Title: Influencer Marketing Manager US Market

About the Role

Were looking for a passionate and execution-focused Influencer Marketing Manager to lead our influencer partnerships across social platforms like Instagram, TikTok, and YouTube for the US audience. This role will be pivotal in scaling our outreach through authentic creator collaborations that drive measurable outcomes such as trial bookings, event sign-ups, and brand visibility.

You will be responsible for identifying and onboarding the right influencers, managing end-to-end execution of campaigns, and optimizing performance through data-driven insights. While the role is execution-heavy, it also requires strategic coordination with the content and performance teams to shape the narrative and content direction.

Key Responsibilities

• Influencer Discovery & Outreach: Identify and onboard influencers across Instagram, TikTok, YouTube, and other relevant platforms aligned with our brand and goals.
• Campaign Execution: Plan and execute influencer campaigns that drive registrations, trial classes, or other business KPIs.
• US Market Focus: Build and manage a strong network of micro and mid-tier influencers primarily in the US.
• Content Strategy Collaboration: Work with the internal content team to co-create content briefs and formats that resonate with US parents and students.
• Performance Tracking: Track campaign performance using analytics tools, evaluate ROI, and continuously optimize for better results.
  

Requirements

• 4-6 years of experience in influencer marketing, preferably with exposure to US-based creators and platforms.
• Proven success in running performance-driven influencer campaigns with tangible business outcomes.
• Strong understanding of social media trends, especially within the US digital and parenting/education ecosystem.
• Experience using influencer discovery tools, campaign management platforms, and analytics dashboards.
• Ability to think both strategically and execute with speed and precision.
• Excellent communication and negotiation skills.
• Comfortable working with cross-functional teams including content, design, and growth marketing.
  

Good to Have

• Previous experience in edtech, D2C consumer brands, or products targeting the US parent demographic.
• Familiarity with FTC guidelines for influencer marketing in the US.