Marketing Manager

Lansum & MK Realty is looking for a dynamic and experienced Marketing Manager with a strong focus on traditional marketing and a sound understanding of digital marketing to drive visibility, lead generation, and brand positioning for our flagship high-rise residential project. The ideal candidate must have in-depth knowledge of Hyderabad's geography to plan effective offline campaigns, and must be capable of coordinating with digital agencies to align and support online efforts.

Key Responsibilities

Traditional Marketing & Local Outreach

• Design and execute comprehensive offline campaigns including print ads, hoardings, society activations, site branding, BTL promotions, and real estate expos.
• Identify high-impact hoarding locations and lead-catchment areas across Hyderabad based on local demographics and traffic patterns.
• Oversee development and distribution of marketing collaterals like brochures, flyers, project standees, and branding kits.
• Organize project launch events, customer walkthroughs, broker meetings, and on-ground promotional drives.

Digital Marketing Coordination

• Work closely with digital marketing agencies to plan and monitor campaigns across Google Ads, Meta Ads, SEO, emailers, and project websites.
• Ensure alignment between digital creatives and offline campaigns for cohesive messaging.
• Review performance dashboards (leads, CTR, engagement, CPL) and guide digital agencies with on-ground insights for improved targeting.
• Provide offline input for retargeting, geo-targeted ads, and content personalization.

Lead Generation & Customer Engagement

• Plan and implement lead generation campaigns through both traditional and digital channels.
• Coordinate with the CRM and Sales teams to track lead flow, quality, and conversion rates.
• Support loyalty and referral programs through coordinated marketing.

Agency & Vendor Management

• Coordinate with creative, digital, outdoor media, and event agencies for campaign rollouts.
• Ensure timely execution of marketing plans within approved budgets.
• Build strong relationships with local vendors, media houses, and promotion partners.

Market Research & Competitive Insights

• Conduct regular market research and competitor tracking to identify emerging trends and positioning strategies.
• Analyze performance data to improve future campaigns and channel allocation.

Team Leadership & Budget Oversight

• Lead and mentor the marketing team, assign tasks, and set clear goals.
• Manage and optimize the marketing budget across traditional and digital mediums.
• Report key performance metrics and campaign insights to senior management.

Qualifications & Skills

• Bachelors degree in Marketing, Business Administration, or Mass Communication.
• 10+ years of marketing experience, with a strong background in traditional real estate marketing.
• Solid knowledge of Hyderabads geography, real estate micro-markets, and target buyer zones.
• Working knowledge of digital platforms (Google Ads, Meta, SEO, website performance, CRM tools).
• Strong coordination, analytical, and project management skills.
• Excellent communication and vendor negotiation skills.

Preferred

• Experience in marketing high-rise residential projects.
• Strong local media and outdoor agency network.
• Proficiency in Telugu and English for better regional communication.

Benefits

• Key leadership role in a marquee real estate development
• Opportunity to work on both legacy marketing and modern media coordination