Manager - Marketing - Apparel Retail Chain

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends.
Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events.Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives.Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly.Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness.Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters.Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency.Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives.(CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences.Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.