Influencer Marketing Manager - Cosmetics, Food & Wellness Brand

4 - 8 years

6 - 8 Lacs

mumbai navi mumbai mumbai (all areas)

Posted:1 week ago| Platform: Naukri logo

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Job Description

Job Title: Influencer Marketing Manager Cosmetics, Food & Wellness Brand

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About the Role

Influencer Marketing Manager

Key Responsibilities

1. Agency & Influencer Coordination

  • Act as the

    primary liaison between the brand and influencer marketing agencies

    , ensuring seamless communication, clear deliverables, and smooth campaign execution.
  • Work with multiple agencies to identify, vet, and onboard influencers that align with brand values, tone, and audience goals.
  • Coordinate campaign briefs, product shipments, content approvals, posting schedules, and performance tracking with both agencies and internal teams.
  • Ensure influencer-generated content upholds the brands

    premium and aesthetic standards

    across all touchpoints (Instagram, YouTube, etc.).
  • Manage influencer contracts, payments, and compliance documentation.

2. Campaign Strategy & Execution

  • Collaborate with agencies and internal marketing teams to develop influencer campaign concepts around

    product launches, awareness drives, and seasonal moments.

  • Oversee end-to-end campaign workflows - from concept briefing to content live tracking and post-campaign reporting.
  • Ensure messaging consistency, brand tone adherence, and creative excellence across all influencer communications.
  • Monitor timelines and ensure every activation meets deadlines and quality benchmarks.
  • Coordinate

    product seeding programs

    and exclusive brand experiences for influencers.

3. Reporting & Analytics

  • Track influencer performance metrics such as

    reach, engagement rate, CTR, sentiment analysis, and ROI.

  • Review and summarize performance reports from agencies, drawing actionable insights for optimization.
  • Maintain an internal database of high-performing influencers and agencies for future collaborations.
  • Work closely with the performance marketing team to align influencer efforts with paid ad amplification and brand goals.

4. Relationship Building

  • Build long-term, authentic relationships with key influencers, talent managers, and agency partners.
  • Stay updated with evolving

    creator economy trends

    and emerging influencer categories.
  • Represent the brand in influencer meetings, content reviews, and campaign brainstorms.
  • Identify new collaboration opportunities and brand-fit personalities for ongoing and future campaigns.

Qualifications & Skills

  • Bachelors or Master’s degree in Marketing, Communications, PR, or Media.
  • 4–8 years of experience

    in influencer marketing, preferably with premium or D2C brands in cosmetics, beauty, food, or lifestyle.
  • Proven track record managing agencies and influencer partnerships end-to-end.
  • Deep understanding of

    Instagram, YouTube, and influencer engagement mechanics.

  • Excellent negotiation, coordination, and interpersonal skills.
  • Strong project management and multitasking ability - able to manage multiple campaigns simultaneously.
  • Comfort working in a fast-paced, creative, and cross-functional setup.

Personality Traits

  • Highly organized with a flair for communication and presentation.
  • Has an aesthetic eye for luxury, design, and tone.
  • Data-driven yet creatively inclined.
  • Collaborative, proactive, and solution-oriented.
  • Naturally builds rapport with creators and agencies.

Why Join Us

  • Be part of a

    fast-growing premium lifestyle brand

    redefining beauty and wellness.
  • Collaborate with top influencers, creators, and global marketing partners.
  • Work on campaigns that blend creativity, storytelling, and data-driven impact.
  • Dynamic, collaborative, and growth-oriented environment.

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