Influencer Marketing Manager - Cosmetics, Food & Wellness Brand

Job Title: Influencer Marketing Manager Cosmetics, Food & Wellness Brand

Location:

Experience:

Industry:

Employment Type:

About the Role

Influencer Marketing Manager

Key Responsibilities

1. Agency & Influencer Coordination

• Act as the

  primary liaison between the brand and influencer marketing agencies

  , ensuring seamless communication, clear deliverables, and smooth campaign execution.
• Work with multiple agencies to identify, vet, and onboard influencers that align with brand values, tone, and audience goals.
• Coordinate campaign briefs, product shipments, content approvals, posting schedules, and performance tracking with both agencies and internal teams.
• Ensure influencer-generated content upholds the brands

  premium and aesthetic standards

  across all touchpoints (Instagram, YouTube, etc.).
• Manage influencer contracts, payments, and compliance documentation.

2. Campaign Strategy & Execution

• Collaborate with agencies and internal marketing teams to develop influencer campaign concepts around

  product launches, awareness drives, and seasonal moments.

• Oversee end-to-end campaign workflows - from concept briefing to content live tracking and post-campaign reporting.
• Ensure messaging consistency, brand tone adherence, and creative excellence across all influencer communications.
• Monitor timelines and ensure every activation meets deadlines and quality benchmarks.
• Coordinate

  product seeding programs

  and exclusive brand experiences for influencers.

3. Reporting & Analytics

• Track influencer performance metrics such as

  reach, engagement rate, CTR, sentiment analysis, and ROI.

• Review and summarize performance reports from agencies, drawing actionable insights for optimization.
• Maintain an internal database of high-performing influencers and agencies for future collaborations.
• Work closely with the performance marketing team to align influencer efforts with paid ad amplification and brand goals.

4. Relationship Building

• Build long-term, authentic relationships with key influencers, talent managers, and agency partners.
• Stay updated with evolving

  creator economy trends

  and emerging influencer categories.
• Represent the brand in influencer meetings, content reviews, and campaign brainstorms.
• Identify new collaboration opportunities and brand-fit personalities for ongoing and future campaigns.

Qualifications & Skills

• Bachelors or Master’s degree in Marketing, Communications, PR, or Media.

• 4–8 years of experience

  in influencer marketing, preferably with premium or D2C brands in cosmetics, beauty, food, or lifestyle.
• Proven track record managing agencies and influencer partnerships end-to-end.
• Deep understanding of

  Instagram, YouTube, and influencer engagement mechanics.

• Excellent negotiation, coordination, and interpersonal skills.
• Strong project management and multitasking ability - able to manage multiple campaigns simultaneously.
• Comfort working in a fast-paced, creative, and cross-functional setup.

Personality Traits

• Highly organized with a flair for communication and presentation.
• Has an aesthetic eye for luxury, design, and tone.
• Data-driven yet creatively inclined.
• Collaborative, proactive, and solution-oriented.
• Naturally builds rapport with creators and agencies.

Why Join Us

• Be part of a

  fast-growing premium lifestyle brand

  redefining beauty and wellness.
• Collaborate with top influencers, creators, and global marketing partners.
• Work on campaigns that blend creativity, storytelling, and data-driven impact.
• Dynamic, collaborative, and growth-oriented environment.