Influencer Marketing Manager

We seek a Manager for Influencer Marketing and Brand Partnerships for a personal care D2C brand(women's wellness) in Bengaluru.

Job Responsibilities

Influencer Marketing Strategy & Execution

? Source, assess, and build authentic relationships with creators who align with the brand's voice and values.

? Lead all influencer campaigns across platforms (Instagram, YouTube), from concept to reporting.

? Negotiate smartly, always optimising spends while ensuring high-quality outcomes.

? Measure what matters - track KPIs like hook rate, hold rate, engagement, CTR, and conversions.

? Use insights to constantly evolve campaign formats, briefs, and performance strategy.

Operational Excellence

? Maintain a detailed creator CRM with clear data, pipelines, and relationship notes.

? Streamline creator briefs, contracts, and content approval processes.

? Collaborate closely with brand, performance, and content teams to integrate influencer strategy with wider marketing goals.

? Stay ahead of platform trends and formats and translate them into practical experimentation.

Job Qualifications

? 2-7 years of experience in influencer marketing and creator partnerships

? Deep familiarity with digital-first platforms and creator trends across Instagram, YouTube, and more.

? Strong analytical thinking, you know how to turn numbers into a narrative and actions.

? Budget-smart with an ROI mindset, you don't throw money; you make it work harder.

? Excellent written and verbal communication - crisp, clear, compelling.

? Highly organised with strong project management and alignment skills.

? Bonus if you've worked with creators, micro-influencers, or built advocacy/ambassador communities