Influencer Marketing Manager

Influencer Marketing Manager North/South

Key Responsibilities

Strategy & Planning

• Develop influencer marketing strategies that align with brand and business goals across NIAT and associated NxtWave brands.
  
• Design region-specific creator plans for Instagram, YouTube, and LinkedIn that reflect North Indias youth and tech culture.
  
• Integrate influencer storytelling seamlessly into ongoing campaigns and IPs.
  

Creator & Partnership Management

• Identify and onboard creators who naturally connect with the brand’s vision — from student influencers to tech creators and educators.
  
• Build strong, long-term relationships with influencers and agencies to drive authentic collaborations.
  
• Negotiate deliverables, budgets, and timelines effectively while ensuring mutual value.
  

Campaign Execution & Quality

• Manage end-to-end influencer campaigns — briefing, content review, deliverables, and approvals.
  
• Provide creative direction to ensure influencer content reflects NIAT’s aspirational and futuristic tone.
  
• Collaborate with the internal social and video teams to amplify influencer content across channels.
  

Performance & Reporting

• Track key campaign metrics (reach, engagement, ROI, conversions) and generate actionable insights.
  
• Identify top-performing creators for potential ambassador or recurring partnerships.
  
• Optimise campaign strategies based on performance data and feedback.
  

Cross-Functional & Agency Collaboration

• Work with influencer marketing agencies to scale campaign volume and identify emerging creator categories.
  
• Partner with social media, brand, and content teams to ensure influencer campaigns strengthen larger brand narratives.
  

Market & Trend Awareness

• Stay updated with platform trends, regional creator movements, and influencer best practices.
  
• Experiment with emerging formats and new platforms to keep NIAT ahead in the creator economy.
  

What We’re Looking For

• 2+ years of proven experience in influencer or creator marketing (agency or brand-side).
  
• Deep understanding of digital platforms, influencer trends, and Gen Z content culture.
  
• Excellent relationship-building, negotiation, and communication skills.
  
• Strong analytical and reporting abilities to measure impact and guide decisions.
  
• A creative, proactive mindset with a pulse on youth and tech narratives.